{"id":21748,"date":"2017-12-15T13:29:36","date_gmt":"2017-12-15T12:29:36","guid":{"rendered":"https:\/\/staging.safejournalists.net\/veze-politicara-i-medija-tko-talasa-lose-mu-se-pise\/"},"modified":"2021-06-02T23:00:52","modified_gmt":"2021-06-02T22:00:52","slug":"veze-politicara-i-medija-tko-talasa-lose-mu-se-pise","status":"publish","type":"post","link":"https:\/\/safejournalists.net\/bs\/veze-politicara-i-medija-tko-talasa-lose-mu-se-pise\/","title":{"rendered":"Veze politi\u010dara i medija: Tko talasa, lo\u0161e (mu se) pi\u0161e"},"content":{"rendered":"

SARAJEVO, 15.12.2017.- U more licemjerja u Bosni i Hercegovini po\u010detkom svibnja, tek nakon licemjernih \u010destitki za Praznik rada, slile su se \u010destitke iz politi\u010dkih ureda povodom Dana slobode medija. Jasno je, svima koji poznaju (bh.) politi\u010dare, da su isprazne \u010destitke iza\u0161le iz pera u uredima za odnose s javno\u0161\u0107u, po nekom \u0161ablonu ranijih \u010destitki uokvirenih u neke davne \u017eelje. Bilo je i onih drznika koji su, nastoje\u0107i valjda biti druga\u010diji, poru\u010dili novinarima kako \u2018\u2019bez odgovornosti, sloboda postaje anarhija\u2019\u2019. A u toj je re\u010denici \u010destitke nesvjesno, i nikako druga\u010dije, skrivena poruka koju novinari u BiH, barem oni kojima je stalo do novinarstva i dru\u0161tva, neprestano upu\u0107uju bh. liderima i na koju neprestano upo- zoravaju dru\u0161tvo. <\/strong><\/p>\n

Sloboda onih koji su u bilo kojem doticaju s vlasti i tronovima, a njih u BiH ne nedostaje, jednaka je anarhiji jer nemaju potrebe biti odgovorni niti strahuju da \u0107e odgovarati nekome. A u toj svojoj bahatoj slobodi, gu\u0161e i mnoge druge slobode. Me\u0111u njima je svakako \u010destitana sloboda medija.<\/p>\n

Tko \u0107e i kako ploviti<\/strong><\/p>\n

Na svaki upit mla\u0111ih kolega, koji \u017eele \u010duti nas \u2018\u2019starije\u2019\u2019, ali i onih starijih koji \u017eele \u010duti nas \u2018\u2019mla\u0111e\u2019\u2019, postoji li neovisno novinarstvo, sve \u010de\u0161\u0107e odgovaram kako postoji neovisan novinar, ali da neovisno novinarstvo ne postoji. Ne\u0107emo se lagati i uzdizati u nebesa profesiju kad se sve na ovom svijetu srozalo pa tako i novinarstvo. Ali, danas neovisnosti u potpunosti nema.<\/p>\n

Uvijek \u0107e medij biti splav koji \u0107e morati ploviti nemirnim vodama kako bi se odr\u017eao na \u017eivotu, a onda dr\u017eao \u017eivim i ljude koji rade na njemu. To je, dakle, uzajamno odr\u017eavanje na \u017eivotu pa prema tim pravilima sve dok novinar \u2018\u2019ne talasa\u2019\u2019 do tada \u0107e splavu biti jednostavnije ploviti. Dok se s jedne strane mo\u017ee opravdati \u010dinjenica da dobrim dijelom marketing upravlja splavom i odre\u0111uje teme o kojima \u0107e se pisati, pogotovo na internetskim portalima gdje se tra\u017ei vje\u010dita i sve izlizanija aktualnost i brzina, s druge strane upravo \u010destitari s po\u010detka pri\u010de odre\u0111uju tko \u0107e i kako ploviti. Javna je tajna da u Bosni i Hercegovini u neure\u0111enom podru\u010dju kao \u0161to je (internetsko) novinarstvo, politike i politi\u010dari vode dobrim dijelom glavnu pri\u010du.<\/p>\n

Zbog toga, kao i u nebrojeno mnogo drugih neure\u0111enih podru\u010dja, nije zakonodavcima u cilju urediti to polje u kojem mogu manipulirati, iznositi svoje mantre i posljednje, a ne najmanje bitno, javni novac \u010diniti svojim. Odnosno, oprati ga preko reklama na portalima.<\/p>\n

Platforma za pranje <\/strong><\/p>\n

Danas svaka op\u0107ina u BiH ima svoje, kakve-takve, internetske stranice. Pored toga, svaka op\u0107ina ima najmanje dva portala s kakvim-takvim lokalnim vijestima. Platforma je to za pranje. Nitko, naime, ne mo\u017ee natjerati jedan takav portal da objavi podatke o vlasni\u0161tvu, imenima u redakciji ili kakve druge detalje. Jasno je i vrapcima na grani da u ve\u0107ini slu\u010dajeva aktivisti lokalne strana\u010dke organizacije ili tek netko tko ne mo\u017ee egzistirati druga\u010dije imaju zadatke za nekakvu pla\u0107u ure\u0111ivati stranicu koja \u0107e i\u0107i niz dlaku vladaju\u0107ima.<\/p>\n

Istodobno, vladaju\u0107i \u0107e se pobrinuti da se osigura marketing na stranici koji \u0107e podmiriti obveze prema onima koji stranicu \u2018\u2019pune\u2019\u2019 a dok \u0107e ostalo podmiriti ostale apetite. Nikome jo\u0161 nije jasno za\u0161to je i kako jedna jako bitna i novcem prepuna dr\u017eavna firma zavr\u0161ila s bannerima na samo dva portala skoro nikakve posje\u0107enosti. Nitko se, na\u017ealost, nije ozbiljnije pozabavio ovom temom, ali je bilo jasno da su strana\u010dke veze s ministarstvom nadle\u017enim za to poduze\u0107e bile va\u017enije od kvalitete sadr\u017eaja i broja\u00a0posjeta tih portala. Nitko se nije upitao, a vjerojatno ni ne\u0107e, koliko je novca tako zavr\u0161ilo u d\u017eepovima ministrovih ljudi.<\/p>\n

Pri\u010de o odgovornosti, kaznama, vra\u0107anju novca bile bi uistinu pri\u010de za malu djecu. Lokalnim portalima lak\u0161e je plivati u tom moru jer se lokalna vlast po nekom nepisanom pravilu zadr\u017eava vi\u0161e mandata na tronu pa se u op\u0107inskim prora\u010dunima tako uvr\u0161tavaju poticaji medijima bez ikakvih detalja koji se potom poja\u010davaju kako krene izborna kampanja. Nedefiniranijim portalima pak sre\u0107a se smije\u0161i samo dok su veliki u velikim foteljama pa se svi raduju za dr\u017eavne i vjerske blagdane kada se silni novci tro\u0161e na \u010destitke. Tako se zadovolje novinari uklju\u010deni u projekte, ako su uop\u0107e novinari, ali se i izvu\u010de novac preko precijenjenih oglasa. Dr\u017eavne tvrtke opet tra\u017ee svoje ljude, ali i one koji su za neke polugodi\u0161nje ili godi\u0161nje ugovore spremni postati ne\u010diji, i uglavnom odaberu one koji sadr\u017eajno i broj\u010dano u smislu posje\u0107enosti i va\u017enosti to ne zaslu\u017euju.<\/p>\n

Politika oduvijek tra\u017ei kurire<\/strong><\/p>\n

Veze politi\u010dara i medija nisu specifi\u010dne samo za BiH. Politi\u010dko ispiranje mozgova u cijelom svijetu po\u010diva na tim vezama. Stvar je samo \u0161to je puno transparentnije to pranje ako je izvan granica BiH. Politika oduvijek tra\u017ei svoje kurire i uvijek \u0107e ih tra\u017eiti. U BiH pak jedna te ista poruka godinama lebdi nad glavama pa se mediji mogu igrati medija ba\u0161 kao \u0161to se politika igra politike i marketinga. Lako je prona\u0107i nekoga tko \u0107e podr\u017eavati hvalospjeve mo\u0107nicima za odre\u0111eni nov\u010dani iznos. Jasno je onda da mo\u0107nik dobiva jo\u0161 jednu kariku svoje mo\u0107i time \u0161to u svakom trenutku mo\u017ee zavrnuti slavinu iz koje kapa novac za neki novinarski projekt.<\/p>\n

No, s druge strane, treba biti i svjestan kako postoje i neki drugi primjeri. Postoje mediji koji upravo zbog toga ne \u017eele objaviti svoju detalje o vlasni\u0161tvu kako bi se obranili od bilo kakvih utjecaja. Tko imalo prati medije u BiH, jasno mu je da se i bez impressuma mo\u017ee saznati tko viri iz \u010dijeg du*eta i nov\u010danika i tko svojim radom razbija stereotipe da se ne mo\u017ee ako nisi ne\u010diji. Kad se dijeli onaj druga\u010diji, nestrana\u010dki novac, ona postoje jasna pravila \u2013 dobiva ga onaj tko svojim brojkama, radom i aktualno\u0161\u0107u zaslu\u017euje da ga dobije. Ljude u marketin\u0161kim slu\u017ebama, te mudrije ispira\u010de mozga od priu\u010denih politi\u010dara, te\u0161ko je danas prevariti. Oni \u017eele da se njihova reklama prika\u017ee \u0161to ve\u0107em broju ljudi. Ako ste svojim radom privukli broj koji ih mami, ne\u0107e biti problema. Ako niste, onda \u0107ete lagati i sebe i njih da ste na pravome putu i \u010dekati dobru volju poklanjiva\u010da novca. Oni pak vi\u0161e vole da se reklama koju \u2018\u2019srede\u2019\u2019 manje vidi. Tako lak\u0161e uzmu novac i lak\u0161e dr\u017ee jednu platformu preko kojeg ga peru i mirniji su da oni na splavu ne\u0107e \u2018\u2019talasati\u2019\u2019.<\/p>\n

Ovaj tekst je originalno objavljen u\u00a0drugom izdanju specijalnog biltena Udru\u017eenja BH Novinari, koji se realizira u okviru projekta \u201cMediji i javni ugled\u201d, kao doprinos javnoj raspravi o temi transparentnosti medijskog vlasni\u0161tva i zagovaranju dono\u0161enja zakona za unapre\u0111enje medijskog prostora i tr\u017ei\u0161ta informacija u BiH. Bilten mo\u017eete preuzeti\u00a0ovdje<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

SARAJEVO, 15.12.2017.- U more licemjerja u Bosni i Hercegovini po\u010detkom svibnja, tek nakon licemjernih \u010destitki za Praznik rada, slile su se \u010destitke iz politi\u010dkih ureda povodom Dana slobode medija. Jasno je, svima koji poznaju (bh.) politi\u010dare, da su isprazne \u010destitke iza\u0161le iz pera u uredima za odnose s javno\u0161\u0107u, po nekom \u0161ablonu ranijih \u010destitki uokvirenih […]<\/p>\n","protected":false},"author":6,"featured_media":21750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1200],"tags":[],"class_list":["post-21748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_sarajevo"],"acf":[],"yoast_head":"\nVeze politi\u010dara i medija: Tko talasa, lo\u0161e (mu se) pi\u0161e – SafeJournalists<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/safejournalists.net\/bs\/veze-politicara-i-medija-tko-talasa-lose-mu-se-pise\/?lang=bs\" \/>\n<meta property=\"og:locale\" content=\"bs_BA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veze politi\u010dara i medija: Tko talasa, lo\u0161e (mu se) pi\u0161e – SafeJournalists\" \/>\n<meta property=\"og:description\" content=\"SARAJEVO, 15.12.2017.- U more licemjerja u Bosni i Hercegovini po\u010detkom svibnja, tek nakon licemjernih \u010destitki za Praznik rada, slile su se \u010destitke iz politi\u010dkih ureda povodom Dana slobode medija. 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