{"id":52963,"date":"2023-06-02T12:12:32","date_gmt":"2023-06-02T10:12:32","guid":{"rendered":"https:\/\/safejournalists.net\/?p=52963"},"modified":"2023-06-19T12:15:43","modified_gmt":"2023-06-19T10:15:43","slug":"europska-komisija-objavila-je-prvi-izvjestaj-o-medijskoj-industriji","status":"publish","type":"post","link":"https:\/\/safejournalists.net\/hr\/europska-komisija-objavila-je-prvi-izvjestaj-o-medijskoj-industriji\/","title":{"rendered":"EUROPSKA KOMISIJA OBJAVILA JE PRVI IZVJE\u0160TAJ O MEDIJSKOJ INDUSTRIJI"},"content":{"rendered":"<p style=\"text-align: justify\">Europska komisija je predstavila prvi Izvje\u0161taj o medijskoj industriji &#8211; European Media Industry Outlook o razvoju industrije u audiovizualnom sektoru, sektoru medija i videoigara diljem Europske unije.\u00a0Izvje\u0161taj o medijskoj industriji pru\u017ea tr\u017ei\u0161ne podatke i identificira izazove i temeljne tehnolo\u0161ke trendove koji su zajedni\u010dki medijskim industrijama, priop\u0107ili su iz\u00a0<a href=\"https:\/\/min-kulture.gov.hr\/vijesti-8\/europska-komisija-objavila-je-prvi-izvjestaj-o-medijskoj-industriji-european-media-industry-outlook\/23909\">Ministarstva kulture i medija.\u00a0<\/a><\/p>\n<p style=\"text-align: justify\">Izvje\u0161taj o medijskoj industriji najavljen je u Akcijskom planu za medije i audiovizualne djelatnosti u prosincu 2020., s ciljem istra\u017eivanja medijskih trendova i analize njihovog potencijalnog utjecaja na medijskim tr\u017ei\u0161tima Europske unije, a predstavio ga je povjerenik Europske komisije za unutarnje tr\u017ei\u0161te Thierry Breton na Europskom filmskom forumu u Cannesu.<\/p>\n<p style=\"text-align: justify\">Izvje\u0161taj o medijskoj industriji pru\u017ea tr\u017ei\u0161ne podatke i identificira izazove i temeljne tehnolo\u0161ke trendove koji su zajedni\u010dki medijskim industrijama. Isti\u010de strukturalni utjecaj trenutnog pomaka u medijskoj potro\u0161nji u korist digitalnih subjekata. Prema izvje\u0161taju, rast je uglavnom potaknut segmentima poput videa na zahtjev (VoD), mobilnih igara ili interaktivnog sadr\u017eaja. Rezultati otkrivaju nove podatke o sklonostima i potro\u0161nji publike, trendove potra\u017enje i ponude te informiraju o potencijalnom utjecaju tih trendova na europsko medijsko tr\u017ei\u0161te i poslovne modele. Analiza se oslanja na preglede tr\u017ei\u0161ta, sektorske studije, ankete potro\u0161a\u010da i upitnike oko teme konkurentnosti industrija unutar Unije.<\/p>\n<p>Tako\u0111er, izvje\u0161taj isti\u010de va\u017enost strate\u0161kih sredstava poput prava intelektualnog vlasni\u0161tva (IP) za medijske tvrtke i kako zadr\u017eavanje, stjecanje i iskori\u0161tavanje tih prava mogu pomo\u0107i pove\u0107anju prihoda i ulaganju. Nagla\u0161ava se da je pravovremena integracija inovativnih tehnologija i tehnika (npr. AI virtualna produkcija) temelj za prilagodbu, otvaranje novih tr\u017ei\u0161ta i postizanje ve\u0107e konkurentnosti. Nadalje, strategije usmjerene na publiku trebaju poslu\u017eiti kao temelj za izgradnju uspje\u0161nih poslovnih modela.<\/p>\n<p style=\"text-align: justify\">Izvje\u0161taj o medijskoj industriji &#8211; European Media Industry Outlook mo\u017eete prona\u0107i na poveznici\u00a0<a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/library\/european-media-industry-outlook\">https:\/\/digital-strategy.ec.europa.eu\/en\/library\/european-media-industry-outlook<\/a><\/p>\n<p style=\"text-align: justify\">Izvor:\u00a0<a href=\"https:\/\/min-kulture.gov.hr\/vijesti-8\/europska-komisija-objavila-je-prvi-izvjestaj-o-medijskoj-industriji-european-media-industry-outlook\/23909\">MKM\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Europska komisija je predstavila prvi Izvje\u0161taj o medijskoj industriji &#8211; European Media Industry Outlook o razvoju industrije u audiovizualnom sektoru, sektoru medija i videoigara diljem Europske unije.\u00a0Izvje\u0161taj o medijskoj industriji pru\u017ea tr\u017ei\u0161ne podatke i identificira izazove i temeljne tehnolo\u0161ke trendove koji su zajedni\u010dki medijskim industrijama, priop\u0107ili su iz\u00a0Ministarstva kulture i medija.\u00a0 Izvje\u0161taj o medijskoj industriji [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":52964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1202],"tags":[],"class_list":["post-52963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_zagreb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EUROPSKA KOMISIJA OBJAVILA JE PRVI IZVJE\u0160TAJ O MEDIJSKOJ INDUSTRIJI &#8211; SafeJournalists<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/safejournalists.net\/hr\/europska-komisija-objavila-je-prvi-izvjestaj-o-medijskoj-industriji\/?lang=hr\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EUROPSKA KOMISIJA OBJAVILA JE PRVI IZVJE\u0160TAJ O MEDIJSKOJ INDUSTRIJI &#8211; SafeJournalists\" \/>\n<meta property=\"og:description\" content=\"Europska komisija je predstavila prvi Izvje\u0161taj o medijskoj industriji &#8211; European Media Industry Outlook o razvoju industrije u audiovizualnom sektoru, sektoru medija i videoigara diljem Europske unije.\u00a0Izvje\u0161taj o medijskoj industriji pru\u017ea tr\u017ei\u0161ne podatke i identificira izazove i temeljne tehnolo\u0161ke trendove koji su zajedni\u010dki medijskim industrijama, priop\u0107ili su iz\u00a0Ministarstva kulture i medija.\u00a0 Izvje\u0161taj o medijskoj industriji [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/safejournalists.net\/europska-komisija-objavila-je-prvi-izvjestaj-o-medijskoj-industriji\/?lang=hr\" \/>\n<meta property=\"og:site_name\" content=\"SafeJournalists\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-02T10:12:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-19T10:15:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/safejournalists.net\/wp-content\/uploads\/2023\/06\/Outlook_for_social_media_2_0edYW87FQqMigBJAiLXpIX731g_126707.png\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"CJA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CJA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/safejournalists.net\/europska-komisija-objavila-je-prvi-izvjestaj-o-medijskoj-industriji\/?lang=hr#article\",\"isPartOf\":{\"@id\":\"https:\/\/safejournalists.net\/europska-komisija-objavila-je-prvi-izvjestaj-o-medijskoj-industriji\/?lang=hr\"},\"author\":{\"name\":\"CJA\",\"@id\":\"https:\/\/safejournalists.net\/#\/schema\/person\/dad1367b326a6ee63f0c55e89c87fe2a\"},\"headline\":\"EUROPSKA KOMISIJA OBJAVILA JE PRVI IZVJE\u0160TAJ O MEDIJSKOJ INDUSTRIJI\",\"datePublished\":\"2023-06-02T10:12:32+00:00\",\"dateModified\":\"2023-06-19T10:15:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/safejournalists.net\/europska-komisija-objavila-je-prvi-izvjestaj-o-medijskoj-industriji\/?lang=hr\"},\"wordCount\":345,\"publisher\":{\"@id\":\"https:\/\/safejournalists.net\/#organization\"},\"image\":{\"@id\":\"https:\/\/safejournalists.net\/europska-komisija-objavila-je-prvi-izvjestaj-o-medijskoj-industriji\/?lang=hr#primaryimage\"},\"thumbnailUrl\":\"https:\/\/safejournalists.net\/wp-content\/uploads\/2023\/06\/Outlook_for_social_media_2_0edYW87FQqMigBJAiLXpIX731g_126707.png\",\"articleSection\":[\"News Zagreb\"],\"inLanguage\":\"hr-HR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/safejournalists.net\/europska-komisija-objavila-je-prvi-izvjestaj-o-medijskoj-industriji\/?lang=hr\",\"url\":\"https:\/\/safejournalists.net\/europska-komisija-objavila-je-prvi-izvjestaj-o-medijskoj-industriji\/?lang=hr\",\"name\":\"EUROPSKA KOMISIJA OBJAVILA JE PRVI IZVJE\u0160TAJ O MEDIJSKOJ INDUSTRIJI &#8211; 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