{"id":22670,"date":"2018-05-21T12:00:59","date_gmt":"2018-05-21T11:00:59","guid":{"rendered":"https:\/\/staging.safejournalists.net\/kod-velikih-oglasivaca-podigni-rucnu\/"},"modified":"2021-06-02T23:20:46","modified_gmt":"2021-06-02T22:20:46","slug":"kod-velikih-oglasivaca-podigni-rucnu","status":"publish","type":"post","link":"https:\/\/safejournalists.net\/me\/kod-velikih-oglasivaca-podigni-rucnu\/","title":{"rendered":"Kod velikih ogla\u0161iva\u010da podigni ru\u010dnu"},"content":{"rendered":"

PODGORICA 21.05.2018. – Veliki trgovinski lanci i mobilni operateri su najve\u0107i ogla\u0161iva\u010di u komercijalnim medijima. Novinari sa njima nu\u017eno nemaju direktan kontakt, ali oni mogu indirektno uticati na slobodu izvje\u0161tavanja. <\/strong><\/p>\n

To je mi\u0161ljenje nekoliko novinara koji su zaposleni u komercijalnim medijima u Crnoj Gori, a koji su anonimno ispri\u010dali svoje iskustvo iz redakcija.<\/span>\u00a0\u201cI pored toga \u0161to smo informacije o trgovinskim lancima koji su uvozili zara\u017eeno meso iz inostranstva, imena trgovina nijesu objavljena odnosno izbrisana su iz teksta\u201d, pri\u010da jedan od novinara.<\/p>\n

On smatra da ogla\u0161iva\u010di nemaju direktan uticaj na novinari ve\u0107 na menad\u017ement ili uredni\u0161tvo medijske ku\u0107e:<\/p>\n

\u201cNije isklju\u010deno da ogla\u0161iva\u010d mo\u017eda ni ne govori unaprijed da mo\u017eemo imati problem zbog objavljenog teksta ve\u0107 se kod novinara ili urednika javi autocenzura \u2013 strah da mo\u017ee imati problem ako objavi imena onih koji pla\u0107aju reklamni prostor\u201d, ka\u017ee ovaj novinar.<\/p>\n

Prema podacima Indeksa medijske odr\u017eivosti iz 2017. godine crnogorsko ogla\u0161iva\u010dko tr\u017ei\u0161te je procijenjeno na oko 12-13 miliona eura vrijednosti, od \u010dega 10 miliona \u010dine komercijalni ogla\u0161iva\u010di, a 2-3 miliona \u010dini reklamiranje dr\u017eavne i lokalne administracije i kompanija u dr\u017eavnom vlasni\u0161tvu.<\/p>\n

Sindikat medija u analizi \u201cIndikatori nivoa medijskih sloboda i bezbjednosti novinara\u201d prepoznaje problem neodvojivosti marketinga slu\u017ebe i redakcije. Navode da ve\u0107ina medija nema unutra\u0161nje akte koji reguli\u0161u pravila rada u redakciji:<\/p>\n

\u201cU nekim slu\u010dajevima redakcije nijesu odvojene od sektora za marketing. Zbog toga se u praksi \u010desto de\u0161avaju indirektni uticaji vlasnika ili marketing sektora na ure\u0111iva\u010dke politike medija\u201d.<\/p>\n

I analiza Centra za demokratsku tranziciju (CDT) koja je ra\u0111ena na osnovu razgovora sa novinarima iz ekspertima iz oblasti medija prepoznaje da direktni pritisci ekonomskih uticajnih grupa i pojedinaca na novinare nijesu vidljivi, ali da u nekim redakcijama postoje teme koje se ne smiju obra\u0111ivati, a vezane su za strukture koje imaju ekonomski uticaj na poslovanje medija.<\/p>\n

Novinar i NVO aktivista\u00a0Darko Ivanovi\u0107<\/strong>\u00a0iz Gra\u0111anske alijanse (GA) smatra da dr\u017eavni i lokalni javni servisi imaju odre\u0111ene agende koje se naslanjaju na dr\u017eavni protokol \u0161to je \u201c kamen spoticanja za razvoj sloboda\u201d, dok se komercijalni mediji u Crnoj Gori suo\u010davaju sa drugim problemom: \u201cKomercijalni mediji moraju da funkcioni\u0161u na tr\u017ei\u0161tu koje je usko \u0161to se ti\u010de ogla\u0161iva\u010da i marketinga, zato je te\u0161ko ostati nezavisan i obra\u0111ivati apsolutno sve teme. Kada se do\u0111e do velikih ogla\u0161iva\u010da obi\u010dno se tu di\u017ee ru\u010dna\u201d.<\/p>\n

Rad kod privatnika je svuda isti<\/p>\n

Na\u0161i sagovornici smatraju da je rad u privatnom mediju, kao rad u bilo kojoj privatnoj firmi.<\/p>\n

\u201cTo \u0161to ima\u0161 ugovor i \u0161to je radno vrijeme ograni\u010deno, ne zna\u010di da \u0107e\u0161 raditi osam sati dnevno. Ima\u0161 nisku platu i ne postoji mogu\u0107nost da bude\u0161 dodatno nagra\u0111en za dobro ura\u0111en posao\u201d.<\/p>\n

To potvr\u0111uju i brojne analize i istra\u017eivanja o stanju u medijima, prema kojima su, niske plate razlog zbog kojeg novinari napu\u0161taju medije i sve \u010de\u0161\u0107e posao tra\u017ee u PR slu\u017ebama kompanija i dr\u017eavnih organa.<\/p>\n

\u201cU pojedinim medijima, novinari se suo\u010davaju i sa radom na crno, iako moram biti potpuno iskrena, u mediju u kojem ja radim to nije slu\u010daj\u201d.<\/p>\n

Uglavnom imaju korektan odnos sa uredni\u0161tvo od klju\u010dnog zna\u010daja za rad svakog novinara.<\/p>\n

\u201cUkoliko je taj odnos \u2018zategnut\u2019, to izuzetno lo\u0161e uti\u010de na produktivnost, dok sa druge strane, korektna saradnja i komunikacija mogu produkovati dobar medijski materijal. Li\u010dno imam dobar odnos sa uredni\u0161tvom, po\u010dev\u0161i do urednika rubrike to ve\u0107ih instanci, zbog \u010dega smatram i svoj rad kvalitetnijim. Svakako da situacije u kojima morate da \u2018poslu\u0161ate\u2019 nare\u0111enog nisu rijetkost, ali u dosta drugih slu\u010dajeva imam slobodu da sama odlu\u010dim\u201d, ka\u017ee na\u0161a sagovornica.<\/p>\n

I njena koleginica ima korektan odnosno sa uredni\u0161tvom, a formalan sa menad\u017ementom.<\/p>\n

\u201cNa slobodu izvje\u0161tavanja ne uti\u010du u velikoj mjeri. Taj uticaj ogleda se nekada u odabiru tema koje uredni\u0161tvo name\u0107e novinarima\u201d, ka\u017ee ona i dodaje: \u201ceksterni faktori uti\u010du na moj rad tako \u0161to urednik periodi\u010dno zadaje teme vezano za odre\u0111ena pitanja koja u datom trenutku i nisu u dovoljnoj mjeri od javnog zna\u010daja. Primje\u0107ujem i favorizovanje odre\u0111enih sagovornika kroz teme koje se obra\u0111uju u mediju\u201d.<\/p>\n

Na\u0161i sagovornici su saglasni da se uticaji pojedinaca, partija ili indirektnih grupa te\u0161ko mogu izbje\u0107i:<\/p>\n

\u201cNe uti\u010du previ\u0161e i ne uti\u010du uvijek, ali uti\u010du. Utopija je da postoji medij koji makar jednim dijelom nije naklonjen nekoj strani\u201d.<\/p>\n

Darko Ivanovi\u0107 iz Gra\u0111anske alijanse ka\u017ee da je kao autor emisija koje su emitovane i na komercijalnim i javnim medijima, imao ugodnu poziciju jer je sa medijskim ku\u0107ama sklapao ugovore koji su imali klauzulu o uredni\u010dkoj slobodi.<\/p>\n

\u201cDok smo se god pridr\u017eavali toga, nije bilo problema. Mislim da ve\u0107ina novinara ima prili\u010dnu slobodu ali da ona oscilira od interesa vlasnika u privatnim medijima do zapanjuju\u0107e autocenzure u javnim servisima u dr\u017eavi\u201d, smatra Ivanovi\u0107.<\/p>\n

On smatra da je vlasnici medija \u010desto na zaposlene gledaju kao na potro\u0161ni materijal i novac im se \u201cdaje na pipetu\u201d \u010dime se stvar blaga ucjena.<\/p>\n

\u201cKada god novinar finansijski zavisi od vlasnika, a vlasnici imaju odre\u0111ene interese i teme o kojima se vodi posebna pa\u017enja i o kojima se ne pi\u0161e, taj proces je svojevrstan kavez novinarskih sloboda\u201d, ka\u017ee Ivanovi\u0107 i dodaje: \u201cSoft cenzura koja se ogleda u ogla\u0161avanju dr\u017eavnih institucija i nerijetko biznisa u medijima koji su \u2018podobni\u2019 stvara dodatan pritisak na medije koji se osmjele da pi\u0161u i pokre\u0107u teme od dru\u0161tvenog zna\u010daja, a koje se bave korupcijom , netransparentno\u0161\u0107u, nepotizmom, kronizmom\u2026\u201d.<\/p>\n

O problemima novinara se ne pi\u0161e<\/p>\n

Sindikat medija u Crnoj Gori ima oko 600 \u010dlanova, od toga jedna tre\u0107ina \u010dlanova radi u privatnim medijima. Na\u0161i sagovornici su \u010dlanovi novinarskih udru\u017eenja i zbog toga, ka\u017eu, nijesu imali problema sa menad\u017ementom ku\u0107e u kojoj rade.<\/p>\n

\u201cNjihovu pomo\u0107 do sada nisam tra\u017eila. Mogu pomo\u0107i novinarima isklju\u010divo kroz proaktivniji pristup. Problem je \u0161to se o problemima novinara ne mo\u017ee pisati na objektivan na\u010din, zbog uticaja menad\u017ementa na ure\u0111iva\u010dku politiku\u201d, ka\u017ee jedna od novinarki.<\/p>\n

Darko Ivanovi\u0107, koji je aktivan i u Sindikatu medija, smatra da je rje\u0161enje za sada\u0161nju lo\u0161u situaciju u medijima promjena u procesu izvje\u0161tavanja.<\/p>\n

\u201cTu promjenu bi trebalo da sprovedu esnafske organizacije, na \u010delu sa Sindikatom i novinarima koji se u okviru njega organizuju. Granski kolektivni ugovor, jedinstven kodeks, samoregulacija su klju\u010dni dokumenti od kojih se polazi. U su\u0161tini nema idealnog stanja i idealnih odgovora. Ali mislim da je klju\u010d u volji da se novinari organizuju i tako nastupe prema poslodavcima\u201d, smatra on.<\/p>\n

\"\"<\/a><\/p>\n

\u201cThis project is funded by the European Union through the small grants programme \u201cProtecting Media Freedom and Freedom of Expression in the Western Balkans\u201d implemented by the Croatian Journalists\u2019 Association as part of the regional project Western Balkan\u2019s Regional Platform for Advocating Media Freedom and Journalists\u2019 Safety, carried out through partnership of six regional journalists\u2019 associations \u2013 Independent Journalists\u2019 Association of Serbia (IJAS), Association of BH Journalists (BHJ), Croatian Journalists\u2019 Association all public communications, the Grantee is obliged to comply with the European Commission\u2019s visibility requirements (CJA), Association of Journalists of Kosovo (AJK), Association of Journalists of Macedonia (AJM) and the Trade Union of Media of Montenegro (TUMM)\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

PODGORICA 21.05.2018. – Veliki trgovinski lanci i mobilni operateri su najve\u0107i ogla\u0161iva\u010di u komercijalnim medijima. Novinari sa njima nu\u017eno nemaju direktan kontakt, ali oni mogu indirektno uticati na slobodu izvje\u0161tavanja. To je mi\u0161ljenje nekoliko novinara koji su zaposleni u komercijalnim medijima u Crnoj Gori, a koji su anonimno ispri\u010dali svoje iskustvo iz redakcija.\u00a0\u201cI pored toga […]<\/p>\n","protected":false},"author":7,"featured_media":22671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1206],"tags":[],"class_list":["post-22670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_podgorica"],"acf":[],"yoast_head":"\nKod velikih ogla\u0161iva\u010da podigni ru\u010dnu – SafeJournalists<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/safejournalists.net\/me\/kod-velikih-oglasivaca-podigni-rucnu\/?lang=me\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kod velikih ogla\u0161iva\u010da podigni ru\u010dnu – SafeJournalists\" \/>\n<meta property=\"og:description\" content=\"PODGORICA 21.05.2018. – Veliki trgovinski lanci i mobilni operateri su najve\u0107i ogla\u0161iva\u010di u komercijalnim medijima. Novinari sa njima nu\u017eno nemaju direktan kontakt, ali oni mogu indirektno uticati na slobodu izvje\u0161tavanja. 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