{"id":117226,"date":"2026-05-03T11:08:19","date_gmt":"2026-05-03T09:08:19","guid":{"rendered":"https:\/\/safejournalists.net\/?p=117226"},"modified":"2026-05-21T11:09:18","modified_gmt":"2026-05-21T09:09:18","slug":"efj-zastita-javnih-medijskih-servisa-kao-kljucne-infrastrukture-demokratije","status":"publish","type":"post","link":"https:\/\/safejournalists.net\/sr\/efj-zastita-javnih-medijskih-servisa-kao-kljucne-infrastrukture-demokratije\/","title":{"rendered":"EFJ: Za\u0161tita javnih medijskih servisa kao klju\u010dne infrastrukture demokratije"},"content":{"rendered":"

Javni medijski servisi u Evropi nalaze se pod napadima bez presedana: od Finske do Italije, preko Francuske, Slova\u010dke, Litvanije i \u010ce\u0161ke Republike. Povodom Svetskog dana slobode medija (#WPFD2026), Evropska federacija novinara (EFJ) zala\u017ee se za javne medijske servise kao klju\u010dnu demokratsku infrastrukturu, nagla\u0161avaju\u0107i da su njihov kvalitet, nezavisnost i stabilno finansiranje neophodni za podsticanje informisane i pluralisti\u010dke javne debate.<\/strong><\/p>\n

Re\u010d je o domino-efektu koji se ve\u0107 nekoliko godina odvija pred na\u0161im o\u010dima: evropske vlade poku\u0161avaju da oslabe, potkopaju ili uspostave ve\u0107u politi\u010dku kontrolu nad javnim medijskim servisima. Gotovo svuda koristi se ista retorika, pre svega pod uticajem populista i ekstremista, koji tvrde da su javni medijski servisi levi\u010darski, preskupi i da vi\u0161e nisu relevantni za \u0161iru javnost. Evropski akt o slobodi medija (EMFA), koji je na snazi od avgusta 2025. godine i koji posebno ima za cilj za\u0161titu i ja\u010danje javnih emitera i njihovih novinara, \u010dini se relevantnijim nego ikada. Ipak, tek treba da poka\u017ee svoju stvarnu vrednost.<\/p>\n

\u201eKlju\u010dno je naglasiti da nema odgovora na populizam, nema odbrane istine i nema inkluzivne javne debate bez novinarstva. Ali \u010dak i unutar javnih medijskih servisa, naro\u010dito me\u0111u rukovodstvom, \u010desto izostaje razumevanje jedne klju\u010dne istine: bez sna\u017enog, profesionalnog i nezavisnog novinarstva \u2013 nema javnog servisa\u201c, izjavila je predsednica EFJ-a Maja Sever, novinarka hrvatskog javnog servisa HRT.<\/p>\n

Prema\u00a0podacima<\/a>\u00a0Evropske radiodifuzne unije (EBU), realno finansiranje javnih medijskih servisa u 27 dr\u017eava \u010dlanica EU smanjeno je za 7,4 odsto tokom protekle decenije. Smanjenje bud\u017eeta, ukidanje TV pretplate, pad prihoda od ogla\u0161avanja i restrukturiranje upravljanja doveli su do toga da se od novinara u mnogim zemljama tra\u017ei da rade vi\u0161e sa manje resursa.<\/p>\n

U Francuskoj se France T\u00e9l\u00e9visions suo\u010dava sa nezabele\u017eenim smanjenjem dr\u017eavnog finansiranja, \u0161to dovodi do smanjenja broja zaposlenih, rezova u produkciji i stvaranju programa, kao i strahovanja od politi\u010dkog uticaja na ure\u0111iva\u010dki sadr\u017eaj, budu\u0107i da finansiranje postaje predmet sve \u0161ire debate. Poslednjih meseci, krajnja desnica pokrenula je istra\u017enu komisiju o \u201eneutralnosti, funkcionisanju i finansiranju javnog emitovanja\u201c, pod sumnjom za levi\u010darsku pristrasnost i nedostatak neutralnosti, u poku\u0161aju da\u00a0diskredituje<\/a>\u00a0javni servis i naru\u0161i poverenje u njega. Godinu dana pre predsedni\u010dkih izbora, slabljenje javnog medijskog servisa u Francuskoj deluje kao pogre\u0161an odgovor.<\/p>\n

U Litvaniji se\u00a0LRT<\/a>\u00a0trenutno suo\u010dava sa velikom krizom nakon \u0161to je revizija njegove \u201epoliti\u010dke neutralnosti\u201c i finansiranja dovela do predloga zakonskih reformi, uklju\u010duju\u0107i zamrzavanje godi\u0161njeg bud\u017eeta LRT-a u naredne tri godine i promenu posebnih pravila koja ure\u0111uju razre\u0161enje generalnog direktora.<\/p>\n

U \u010ce\u0161koj Republici novi vladin predlog zakona predvi\u0111a su\u0161tinsku promenu modela finansiranja\u00a0\u010ce\u0161ke televizije (\u010cT) i \u010ce\u0161kog radija (\u010cRo)<\/a>, bez odgovaraju\u0107ih konsultacija, \u010dime se otvara prostor za pravnu nesigurnost, spoljne pritiske i slabljenje ure\u0111iva\u010dke autonomije.<\/p>\n

U Italiji je\u00a0RAI<\/a>\u00a0optere\u0107en kontinuiranim uticajem vlade na upravljanje, politizovanim imenovanjima i posledi\u010dnim ukidanjem emisija i odlaskom novinara. Tokom protekle godine, RAI se suo\u010dio i sa dodatnim bud\u017eetskim rezovima, kao i sa predlogom zakona koji je trenutno u razmatranju u parlamentu, a \u010diji je cilj reforma njegove upravlja\u010dke strukture.<\/p>\n

Na granici Evropske unije, u Ujedinjenom Kraljevstvu,\u00a0BBC<\/a>\u00a0je najavio najve\u0107i talas otpu\u0161tanja u poslednjih 15 godina, dok se u Bosni i Hercegovini\u00a0BHRT<\/a>\u00a0nalazi u egzistencijalnoj finansijskoj krizi zbog nefunkcionalnog modela finansiranja i nagomilanih dugova.<\/p>\n

Pozitivno je, me\u0111utim, ohrabruju\u0107e videti \u0161iroke javne demonstracije podr\u0161ke javnim medijskim servisima u ovim zemljama, sa velikim brojem gra\u0111ana koji ustaju u odbranu svojih javnih servisa od poku\u0161aja njihovog podrivanja. U\u00a0\u0160vajcarskoj<\/a>\u00a0su gra\u0111ani nedavno podr\u017eali sna\u017ean, nezavisan i kvalitetan sistem javnog emitovanja, odbaciv\u0161i \u201eSBC inicijativu\u201c, kojom se tra\u017eilo smanjenje godi\u0161nje medijske pretplate za \u0160vajcarsku radiodifuznu korporaciju (SBC).<\/p>\n

Javni medijski servisi svakako moraju sprovesti zna\u010dajne reforme kako bi se prilagodili novim navikama u informisanju i nosili sa politi\u010dkim okru\u017eenjem koje je neprijateljski nastrojeno prema kritici. Fokus bi, me\u0111utim, trebalo da bude na ja\u010danju profesionalne etike i transparentnosti, ulaganju u kvalitetno informisanje i uklju\u010divanje publike, istra\u017eiva\u010dke programe i pluralisti\u010dki sadr\u017eaj, uz posve\u0107enost potpunoj transparentnosti i odgovornosti prema javnosti.<\/p>\n

To je jedini na\u010din da javni medijski servisi ostanu nezaobilazan deo kriti\u010dne infrastrukture u informacionom ekosistemu kojim dominira nekoliko digitalnih monopola, koji su suodgovorni za pad novinarstva i polo\u017eaja novinara.<\/p>\n

\u201eJa\u010danje uloge javnih medijskih servisa mora biti na vrhu politi\u010dke agende svakog demokratskog lidera. Ono bi trebalo da zauzme va\u017eno mesto i me\u0111u prioritetima svakog gra\u0111anina, kao javno dobro koje pripada svima, u informacionom okru\u017eenju vo\u0111enom ekonomijom pa\u017enje, koja daje prednost klikbejtu, propagandi i dezinformacijama\u201c, izjavila je direktorka EFJ-a Renate Schroeder.<\/p>\n

Povodom Svetskog dana slobode medija, EFJ isti\u010de nezamenljivu ulogu javnih medijskih servisa kao klju\u010dne demokratske infrastrukture, kao i profesionalizam novinara koji u njima rade, u eri kojom dominiraju dru\u0161tvene mre\u017ee, u kojoj se dezinformacije i pogre\u0161ne informacije nekontrolisano \u0161ire, a temeljno, nezavisno novinarstvo postaje sve re\u0111e javno dobro.<\/p>\n

Izvor:\u00a0EFJ<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Javni medijski servisi u Evropi nalaze se pod napadima bez presedana: od Finske do Italije, preko Francuske, Slova\u010dke, Litvanije i \u010ce\u0161ke Republike. Povodom Svetskog dana slobode medija (#WPFD2026), Evropska federacija novinara (EFJ) zala\u017ee se za javne medijske servise kao klju\u010dnu demokratsku infrastrukturu, nagla\u0161avaju\u0107i da su njihov kvalitet, nezavisnost i stabilno finansiranje neophodni za podsticanje informisane […]<\/p>\n","protected":false},"author":11,"featured_media":65116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1201],"tags":[],"class_list":["post-117226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_belgrade"],"acf":[],"yoast_head":"\nEFJ: Za\u0161tita javnih medijskih servisa kao klju\u010dne infrastrukture demokratije – SafeJournalists<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/safejournalists.net\/sr\/efj-zastita-javnih-medijskih-servisa-kao-kljucne-infrastrukture-demokratije\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EFJ: Za\u0161tita javnih medijskih servisa kao klju\u010dne infrastrukture demokratije – SafeJournalists\" \/>\n<meta property=\"og:description\" content=\"Javni medijski servisi u Evropi nalaze se pod napadima bez presedana: od Finske do Italije, preko Francuske, Slova\u010dke, Litvanije i \u010ce\u0161ke Republike. 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