{"id":45273,"date":"2022-11-08T12:56:04","date_gmt":"2022-11-08T11:56:04","guid":{"rendered":"https:\/\/safejournalists.net\/?p=45273"},"modified":"2022-11-08T12:56:04","modified_gmt":"2022-11-08T11:56:04","slug":"ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama","status":"publish","type":"post","link":"https:\/\/safejournalists.net\/sr\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/","title":{"rendered":"Ovaj onlajn alat poma\u017ee novinarima da analiziraju potro\u0161nju na politi\u010dke oglase na dru\u0161tvenim mre\u017eama"},"content":{"rendered":"

Politi\u010dko ogla\u0161avanje u SAD poja\u010dano je uo\u010di izbora za Kongres na sredini mandata 8. novembra. Prema podacima kompanije za prac\u0301enje finansiranja kampanje OpenSecrets,\u00a0preko 9 milijardi ameri\u010dkih dolara<\/a>\u00a0bic\u0301e potro\u0161eno na ovogodi\u0161njim politi\u010dkim trkama; samo u septembru potro\u0161eno je 50 miliona dolara.<\/strong><\/p>\n

Veliki deo ovog novca odvaja se za politi\u010dko ogla\u0161avanje na dru\u0161tvenim mre\u017eama. Nova pobolj\u0161ana onlajn alatka\u00a0Ad Observatory<\/a>\u00a0mo\u017ee pomoc\u0301i novinarima da analiziraju prirodu ove potro\u0161nje na oglase.<\/p>\n

Na nedavnom vebinaru\u00a0ICFJ Global Crisis Reporting Forum<\/a>,\u00a0Nensi Vatzman<\/a>, strate\u0161ka savetnica za\u00a0NYU Cybersecurity for Democracy<\/a>\u00a0i osniva\u010dica\u00a0Link LLC<\/a>\u00a0preduzec\u0301a, govorila je o tome kako novinari mogu da koriste Ad Observatori da istra\u017euju politi\u010dko ogla\u0161avanje na dru\u0161tvenim mre\u017eama.<\/p>\n

 <\/p>\n

Kako funkcioni\u0161e<\/b><\/p>\n

Napravljen od strane\u00a0NYU\u2019s Tandon School of Engineering<\/a>, Ad Observatory omoguc\u0301ava korisnicima da pretra\u017euju podatke o politi\u010dkim oglasima sa sajtova dru\u0161tvenih mre\u017ea u vlasni\u0161tvu Mete, mati\u010dne kompanije Fejsbuka i Instagrama. Parametri pretrage mogu uklju\u010divati klju\u010dne re\u010di, teme, sponzore ili regione. Korisnici tako\u0111e mogu da vr\u0161e osnovne Boolean (binarnu promenljivu, koja ima dve moguc\u0301e vrednosti koje se zovu \u201eta\u010dno\u201d i \u201eneta\u010dno\u201d) pretrage pomoc\u0301u alatke i da istra\u017euju klju\u010dne re\u010di u me\u0111usobnom odnosu.<\/p>\n

Alat koristi podatke iz javno dostupne biblioteke Meta oglasa<\/a>\u00a0(Ad Library), koja je arhiva svih oglasa koji se prikazuju u Meta svojstvima. Kombinuje ove podatke sa dostupnim informacijama o izborima da bi napravio grafiku koja je laka za razumevanje. Ove vizuelizacije mogu da prika\u017eu trendove kao \u0161to su potro\u0161nja tokom vremena, prema glavnom sponzoru, prema tipu oglasa i pristrasnom naginjanju ili prema demografskoj kategoriji publike. Podaci tako\u0111e mogu biti ograni\u010deni datumom, na primer, ako novinar tra\u017ei tro\u0161kove ogla\u0161avanja u odre\u0111enom vremenskom periodu.<\/p>\n

Ovaj dodatni nivo obrade \u010dini alat NYU boljim po\u010detnim izvorom za novinare nego Meta Ad Library, objasnila je Vatzman. \u201eNe \u010distimo [podatke] toliko, vec\u0301 dodajemo slojeve analize na njih. Te teme \u2014 njih ne mo\u017eete pronac\u0301i na Fejsbuku. Tako\u0111e imamo klasifikaciju oglasa: kupovina naspram ube\u0111ivanja naspram povezivanja. To nije ne\u0161to \u0161to Facebook pru\u017ea; mi dodajemo tu vrednost\u201c, rekla je ona.<\/p>\n

Ad Observatory ne sadr\u017ei nijedan pojedina\u010dan primer postova ozna\u010denih kao politi\u010dki, samo zbirne podatke, naglasila je Vatzman. Korisnici c\u0301e morati da u\u0111u u Meta Ad Library da bi sami videli te postove.<\/p>\n

\u201eOno \u0161to mo\u017eete pronac\u0301i u Meta Ad Library je drvec\u0301e, a mi vam pokazujemo celu \u0161umu na [Ad Observatory]. Ako \u017eelite da se vratite korak nazad i prona\u0111ete odre\u0111eno drvo, Ad Library je veoma koristan.\u201d<\/p>\n

[Pro\u010ditajte vi\u0161e: Kako pronac\u0301i skrivene dragulje u podacima popisa]<\/a>, eng<\/p>\n

 <\/p>\n

Kako se koristi<\/b><\/p>\n

Novinari su koristili podatke iz Ad Observatory da dodaju inspiraciju i pobolj\u0161aju svoje pri\u010de o politici. Neki primeri uklju\u010duju: u\u010denje koji kandidati vi\u0161e koriste\u00a0ogla\u0161avanje na dru\u0161tvenim mre\u017eama<\/a>;\u00a0upore\u0111ivanje potro\u0161nje<\/a>\u00a0jednog kandidata u razli\u010ditim vremenskim periodima da bi se izvukli zaklju\u010dci o politi\u010dkim te\u017enjama; razumevanje aktuelnih politi\u010dkih tema, kao \u0161to su imigracija i abortus; i\u00a0istra\u017eivanje istorije politi\u010dkih sponzora<\/a>.<\/p>\n

Ad Observatory najbolje je koristiti zajedno sa arhiviranim oglasima u Meta Ad Library i drugim sajtovima poput\u00a0OpenSecrets<\/a>, istra\u017eiva\u010dke grupe koja pru\u017ea podatke o novcu u ameri\u010dkoj politici, rekla je Vatzman. Ona je upozorila novinare da ne donose ishitrene zaklju\u010dke na osnovu informacija u Ad Observatory-ju o snagama koje stoje iza politi\u010dkih pobednika ili gubitnika nakon predstojec\u0301ih izbora.<\/p>\n

\u201ePotro\u0161nja je samo jedna merna jedinica\u201c, rekla je ona. \u201eIstina je da generalno gledano, najvec\u0301i potro\u0161a\u010d obi\u010dno pobe\u0111uje u trci. Ali, to nije samo tro\u0161enje na Fejsbuku, i uvek postoje izuzeci od tog pravila.\u201c<\/p>\n

Umesto toga, najbolje je koristiti Ad Observatory informacije kao dodatak za razumevanje vec\u0301ih pri\u010da o trendovima u politici. Ove pri\u010de se tako\u0111e mogu koristiti za isticanje nedostatka dostupnih informacija, po\u0161to ne postoje pravila koja diktiraju koje informacije o oglasu Meta i drugi sajtovi dru\u0161tvenih medija moraju da objave.<\/p>\n

\u201eIma toliko toga \u0161to ne znamo, a razlog za\u0161to to ne znamo je taj \u0161to to nije potrebno. Moramo samo da verujemo Meti da identifikuje ove politi\u010dke oglase\u201c, rekla je ona.<\/p>\n

 <\/p>\n

Me\u0111unarodna upotreba<\/b><\/p>\n

Trenutno je alatka najefikasnija u analizi oglasa na engleskom jeziku iz SAD. Deo razloga je to \u0161to je Meta Ad Library, izvor sirovih informacija alatke, isto<\/a>\u00a0kategorizuje politi\u010dke i nepoliti\u010dke oglase iz drugih zemalja. Iako mo\u017eete da koristite\u00a0 Ad Observatory na \u0161panskom i tra\u017eite oglase na \u0161panskom jeziku, dati rezultati nisu tako sveobuhvatni kao rezultati na engleskom jeziku.<\/p>\n

\u201eKoristimo prili\u010dno konzervativnu metodologiju kako otkrivamo da li je oglas na \u0161panskom ili ne. Jo\u0161 uvek prilago\u0111avamo taj model\u201c, rekla je Vacman. \u201eNadamo se da c\u0301e ova stru\u010dnost koju sti\u010demo o tome kako da otkrijemo jezike i oglase postati zaista korisna na globalnim izborima.<\/p>\n

Vatzman je naglasila da je Ad Observatory izgra\u0111ena jedinstvenom, prenosivom infrastrukturom za koju se NYU tim nada da c\u0301e pro\u0161iriti \u0161irom sveta. Pored stvaranja Ad Observatoriy na drugim jezicima, tim se tako\u0111e nada da c\u0301e integrisati nijanse \u017eargona i idioma specifi\u010dnih za regiju ili zemlju u algoritme alata, kako je rekla Vatzman.<\/p>\n

\u201ePonekad, oglasi o imigraciji [u SAD] nikada ne pominju re\u010d imigracija. Oni koriste ove kodne re\u010di koje razli\u010diti politi\u010dki ekstremi prepoznaju kao da se radi o tome, kao \u0161to je \u2018karavan\u2019 [od strane desni\u010darskih organizacija]\u201c, rekla je Vacman. \u201eMislim da c\u0301e u svakoj zemlji biti veoma, veoma specifi\u010dno u vezi sa terminima koji se koriste, a modeliranje tema c\u0301e morati da bude druga\u010dije. Jedno od istra\u017eiva\u010dkih pitanja koje tim istra\u017euje je kako izgraditi ove okretne modele tema da odra\u017eavaju te razli\u010dite jezike i razli\u010dite na\u010dine na koje se stvari mogu izraziti.\u201d<\/p>\n

[Pro\u010ditajte vi\u0161e: Rasprostranjene su dezinformacije koje ciljaju na latinoameri\u010dku zajednicu u SAD. Evo za\u0161to.]<\/a>, eng<\/p>\n

 <\/p>\n

Izbori i posle njih<\/strong><\/p>\n

Kako se ameri\u010dki izbori pribli\u017eavaju, Vacman je rekla da c\u0301e politi\u010dko ogla\u0161avanje na dru\u0161tvenim mre\u017eama postati samo agresivnije.<\/p>\n

\u201eBic\u0301e te\u0161ko pratiti. Bic\u0301e te\u0161ko shvatiti \u0161ta se de\u0161ava. To c\u0301e biti samo juri\u0161\u201c, rekla je ona. \u201eOvo su klju\u010dni izbori u SAD i mnogi ljudi imaju mnogo toga u igri. Trebaju nam novinari da gledaju.\u201c<\/p>\n

Vatzman podsti\u010de one koji imaju pitanja o alatu ili \u017eele da doprinesu pobolj\u0161anju Ad Observatory da se\u00a0obrate<\/a>\u00a0NYU Cybersecurity for Democracy timu.<\/p>\n

\u201eNakon \u0161to svi zavr\u0161imo sa ovim izborima, smislic\u0301emo koji su na\u0161i sledec\u0301i projekti. Tako da smo uvek otvoreni za razgovor\u201c, rekla je ona.<\/p>\n","protected":false},"excerpt":{"rendered":"

Politi\u010dko ogla\u0161avanje u SAD poja\u010dano je uo\u010di izbora za Kongres na sredini mandata 8. novembra. Prema podacima kompanije za prac\u0301enje finansiranja kampanje OpenSecrets,\u00a0preko 9 milijardi ameri\u010dkih dolara\u00a0bic\u0301e potro\u0161eno na ovogodi\u0161njim politi\u010dkim trkama; samo u septembru potro\u0161eno je 50 miliona dolara. Veliki deo ovog novca odvaja se za politi\u010dko ogla\u0161avanje na dru\u0161tvenim mre\u017eama. Nova pobolj\u0161ana onlajn […]<\/p>\n","protected":false},"author":11,"featured_media":45274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1201],"tags":[],"class_list":["post-45273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_belgrade"],"acf":[],"yoast_head":"\nOvaj onlajn alat poma\u017ee novinarima da analiziraju potro\u0161nju na politi\u010dke oglase na dru\u0161tvenim mre\u017eama – SafeJournalists<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/safejournalists.net\/sr\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ovaj onlajn alat poma\u017ee novinarima da analiziraju potro\u0161nju na politi\u010dke oglase na dru\u0161tvenim mre\u017eama – SafeJournalists\" \/>\n<meta property=\"og:description\" content=\"Politi\u010dko ogla\u0161avanje u SAD poja\u010dano je uo\u010di izbora za Kongres na sredini mandata 8. novembra. Prema podacima kompanije za prac\u0301enje finansiranja kampanje OpenSecrets,\u00a0preko 9 milijardi ameri\u010dkih dolara\u00a0bic\u0301e potro\u0161eno na ovogodi\u0161njim politi\u010dkim trkama; samo u septembru potro\u0161eno je 50 miliona dolara. Veliki deo ovog novca odvaja se za politi\u010dko ogla\u0161avanje na dru\u0161tvenim mre\u017eama. Nova pobolj\u0161ana onlajn […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr\" \/>\n<meta property=\"og:site_name\" content=\"SafeJournalists\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-08T11:56:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/safejournalists.net\/wp-content\/uploads\/2022\/11\/Untitled-design.png\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IJAS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisano od\" \/>\n\t<meta name=\"twitter:data1\" content=\"IJAS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Procenjeno vreme \u010ditanja\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr#article\",\"isPartOf\":{\"@id\":\"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr\"},\"author\":{\"name\":\"IJAS\",\"@id\":\"https:\/\/safejournalists.net\/#\/schema\/person\/5887a5efdaf43ea14d6579ee3c7f5467\"},\"headline\":\"Ovaj onlajn alat poma\u017ee novinarima da analiziraju potro\u0161nju na politi\u010dke oglase na dru\u0161tvenim mre\u017eama\",\"datePublished\":\"2022-11-08T11:56:04+00:00\",\"dateModified\":\"2022-11-08T11:56:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr\"},\"wordCount\":1191,\"publisher\":{\"@id\":\"https:\/\/safejournalists.net\/#organization\"},\"image\":{\"@id\":\"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr#primaryimage\"},\"thumbnailUrl\":\"https:\/\/safejournalists.net\/wp-content\/uploads\/2022\/11\/Untitled-design.png\",\"articleSection\":[\"News Belgrade\"],\"inLanguage\":\"sr-RS\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr\",\"url\":\"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr\",\"name\":\"Ovaj onlajn alat poma\u017ee novinarima da analiziraju potro\u0161nju na politi\u010dke oglase na dru\u0161tvenim mre\u017eama – SafeJournalists\",\"isPartOf\":{\"@id\":\"https:\/\/safejournalists.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr#primaryimage\"},\"image\":{\"@id\":\"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr#primaryimage\"},\"thumbnailUrl\":\"https:\/\/safejournalists.net\/wp-content\/uploads\/2022\/11\/Untitled-design.png\",\"datePublished\":\"2022-11-08T11:56:04+00:00\",\"dateModified\":\"2022-11-08T11:56:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr#breadcrumb\"},\"inLanguage\":\"sr-RS\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sr-RS\",\"@id\":\"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr#primaryimage\",\"url\":\"https:\/\/safejournalists.net\/wp-content\/uploads\/2022\/11\/Untitled-design.png\",\"contentUrl\":\"https:\/\/safejournalists.net\/wp-content\/uploads\/2022\/11\/Untitled-design.png\",\"width\":940,\"height\":788,\"caption\":\"slika: canva\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/safejournalists.net\/?lang=sr\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ovaj onlajn alat poma\u017ee novinarima da analiziraju potro\u0161nju na politi\u010dke oglase na dru\u0161tvenim mre\u017eama\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/safejournalists.net\/#website\",\"url\":\"https:\/\/safejournalists.net\/\",\"name\":\"SafeJournalists.net\",\"description\":\"The Regional Platform for Media Freedom and Security of Journalists is a network of journalists' associations and media unions from the Western Balkans.\",\"publisher\":{\"@id\":\"https:\/\/safejournalists.net\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/safejournalists.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sr-RS\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/safejournalists.net\/#organization\",\"name\":\"SafeJournalists.net\",\"url\":\"https:\/\/safejournalists.net\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sr-RS\",\"@id\":\"https:\/\/safejournalists.net\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/safejournalists.net\/wp-content\/uploads\/2026\/03\/logo-safejournalists.png\",\"contentUrl\":\"https:\/\/safejournalists.net\/wp-content\/uploads\/2026\/03\/logo-safejournalists.png\",\"width\":960,\"height\":540,\"caption\":\"SafeJournalists.net\"},\"image\":{\"@id\":\"https:\/\/safejournalists.net\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/safejournalists.net\/#\/schema\/person\/5887a5efdaf43ea14d6579ee3c7f5467\",\"name\":\"IJAS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sr-RS\",\"@id\":\"https:\/\/safejournalists.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d5cb1872d62de4af13db3702f56bfc63?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d5cb1872d62de4af13db3702f56bfc63?s=96&d=mm&r=g\",\"caption\":\"IJAS\"},\"url\":\"https:\/\/safejournalists.net\/sr\/author\/ijas\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ovaj onlajn alat poma\u017ee novinarima da analiziraju potro\u0161nju na politi\u010dke oglase na dru\u0161tvenim mre\u017eama – SafeJournalists","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/safejournalists.net\/sr\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr","og_locale":"sr_RS","og_type":"article","og_title":"Ovaj onlajn alat poma\u017ee novinarima da analiziraju potro\u0161nju na politi\u010dke oglase na dru\u0161tvenim mre\u017eama – SafeJournalists","og_description":"Politi\u010dko ogla\u0161avanje u SAD poja\u010dano je uo\u010di izbora za Kongres na sredini mandata 8. novembra. Prema podacima kompanije za prac\u0301enje finansiranja kampanje OpenSecrets,\u00a0preko 9 milijardi ameri\u010dkih dolara\u00a0bic\u0301e potro\u0161eno na ovogodi\u0161njim politi\u010dkim trkama; samo u septembru potro\u0161eno je 50 miliona dolara. Veliki deo ovog novca odvaja se za politi\u010dko ogla\u0161avanje na dru\u0161tvenim mre\u017eama. Nova pobolj\u0161ana onlajn […]","og_url":"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr","og_site_name":"SafeJournalists","article_published_time":"2022-11-08T11:56:04+00:00","og_image":[{"width":940,"height":788,"url":"https:\/\/safejournalists.net\/wp-content\/uploads\/2022\/11\/Untitled-design.png","type":"image\/png"}],"author":"IJAS","twitter_card":"summary_large_image","twitter_misc":{"Napisano od":"IJAS","Procenjeno vreme \u010ditanja":"5 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr#article","isPartOf":{"@id":"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr"},"author":{"name":"IJAS","@id":"https:\/\/safejournalists.net\/#\/schema\/person\/5887a5efdaf43ea14d6579ee3c7f5467"},"headline":"Ovaj onlajn alat poma\u017ee novinarima da analiziraju potro\u0161nju na politi\u010dke oglase na dru\u0161tvenim mre\u017eama","datePublished":"2022-11-08T11:56:04+00:00","dateModified":"2022-11-08T11:56:04+00:00","mainEntityOfPage":{"@id":"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr"},"wordCount":1191,"publisher":{"@id":"https:\/\/safejournalists.net\/#organization"},"image":{"@id":"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr#primaryimage"},"thumbnailUrl":"https:\/\/safejournalists.net\/wp-content\/uploads\/2022\/11\/Untitled-design.png","articleSection":["News Belgrade"],"inLanguage":"sr-RS"},{"@type":"WebPage","@id":"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr","url":"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr","name":"Ovaj onlajn alat poma\u017ee novinarima da analiziraju potro\u0161nju na politi\u010dke oglase na dru\u0161tvenim mre\u017eama – SafeJournalists","isPartOf":{"@id":"https:\/\/safejournalists.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr#primaryimage"},"image":{"@id":"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr#primaryimage"},"thumbnailUrl":"https:\/\/safejournalists.net\/wp-content\/uploads\/2022\/11\/Untitled-design.png","datePublished":"2022-11-08T11:56:04+00:00","dateModified":"2022-11-08T11:56:04+00:00","breadcrumb":{"@id":"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr#breadcrumb"},"inLanguage":"sr-RS","potentialAction":[{"@type":"ReadAction","target":["https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr"]}]},{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr#primaryimage","url":"https:\/\/safejournalists.net\/wp-content\/uploads\/2022\/11\/Untitled-design.png","contentUrl":"https:\/\/safejournalists.net\/wp-content\/uploads\/2022\/11\/Untitled-design.png","width":940,"height":788,"caption":"slika: canva"},{"@type":"BreadcrumbList","@id":"https:\/\/safejournalists.net\/ovaj-onlajn-alat-pomaze-novinarima-da-analiziraju-potrosnju-na-politicke-oglase-na-drustvenim-mrezama\/?lang=sr#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/safejournalists.net\/?lang=sr"},{"@type":"ListItem","position":2,"name":"Ovaj onlajn alat poma\u017ee novinarima da analiziraju potro\u0161nju na politi\u010dke oglase na dru\u0161tvenim mre\u017eama"}]},{"@type":"WebSite","@id":"https:\/\/safejournalists.net\/#website","url":"https:\/\/safejournalists.net\/","name":"SafeJournalists.net","description":"The Regional Platform for Media Freedom and Security of Journalists is a network of journalists' associations and media unions from the Western Balkans.","publisher":{"@id":"https:\/\/safejournalists.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/safejournalists.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sr-RS"},{"@type":"Organization","@id":"https:\/\/safejournalists.net\/#organization","name":"SafeJournalists.net","url":"https:\/\/safejournalists.net\/","logo":{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/safejournalists.net\/#\/schema\/logo\/image\/","url":"https:\/\/safejournalists.net\/wp-content\/uploads\/2026\/03\/logo-safejournalists.png","contentUrl":"https:\/\/safejournalists.net\/wp-content\/uploads\/2026\/03\/logo-safejournalists.png","width":960,"height":540,"caption":"SafeJournalists.net"},"image":{"@id":"https:\/\/safejournalists.net\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/safejournalists.net\/#\/schema\/person\/5887a5efdaf43ea14d6579ee3c7f5467","name":"IJAS","image":{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/safejournalists.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d5cb1872d62de4af13db3702f56bfc63?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d5cb1872d62de4af13db3702f56bfc63?s=96&d=mm&r=g","caption":"IJAS"},"url":"https:\/\/safejournalists.net\/sr\/author\/ijas\/"}]}},"_links":{"self":[{"href":"https:\/\/safejournalists.net\/sr\/wp-json\/wp\/v2\/posts\/45273"}],"collection":[{"href":"https:\/\/safejournalists.net\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/safejournalists.net\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/safejournalists.net\/sr\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/safejournalists.net\/sr\/wp-json\/wp\/v2\/comments?post=45273"}],"version-history":[{"count":0,"href":"https:\/\/safejournalists.net\/sr\/wp-json\/wp\/v2\/posts\/45273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/safejournalists.net\/sr\/wp-json\/wp\/v2\/media\/45274"}],"wp:attachment":[{"href":"https:\/\/safejournalists.net\/sr\/wp-json\/wp\/v2\/media?parent=45273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/safejournalists.net\/sr\/wp-json\/wp\/v2\/categories?post=45273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/safejournalists.net\/sr\/wp-json\/wp\/v2\/tags?post=45273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}