{"id":46705,"date":"2022-12-05T14:38:10","date_gmt":"2022-12-05T13:38:10","guid":{"rendered":"https:\/\/safejournalists.net\/?p=46705"},"modified":"2022-12-21T14:39:21","modified_gmt":"2022-12-21T13:39:21","slug":"kad-se-zivi-200-na-sat-lakse-je-prepustiti-se-lakim-sadrzajima-kako-su-drustvene-mreze-preuzele-primat-od-televizije","status":"publish","type":"post","link":"https:\/\/safejournalists.net\/sr\/kad-se-zivi-200-na-sat-lakse-je-prepustiti-se-lakim-sadrzajima-kako-su-drustvene-mreze-preuzele-primat-od-televizije\/","title":{"rendered":"\u201eKad se \u017eivi \u2018200 na sat\u2019, lak\u0161e je prepustiti se lakim sadr\u017eajima\u201c: Kako su dru\u0161tvene mre\u017ee preuzele primat od televizije"},"content":{"rendered":"

U eri sveop\u0161te banalizacije svega i sva\u010dega, u eri ru\u0161enja kompletnog sistema opsteprihva\u0107enih dru\u0161tvenih vrednosti, logi\u010dno je da dru\u0161tvene mre\u017ee dobiju primat nad medijima. U vremenu kad se \u017eivi \u201e200 na sat\u201c ogromnom broju ljudi je neuporedivo lak\u0161e da se prepuste pitkim lakim, po pravilu skandaloznim sadr\u017eajima koji se naj\u010de\u0161\u0107e plasiraju putem dru\u0161tvenih mre\u017ea \u2013 ka\u017ee za Danas Slobodan \u0106iri\u0107, potpredsednik UNS-a, odgovaraju\u0107i na Pitanje dana koje se odnosi na nalaze istra\u017eivanja po kojima gra\u0111ani Srbije vi\u0161e vremena provode na dru\u0161tvenim mre\u017eama nego gledaju\u0107i TV.<\/strong><\/p>\n

Kako je pokazao \u010detvrti ciklus istra\u017eivanja u okviru programa Nova pismenost gra\u0111ani najvi\u0161e vremena provode uz dru\u0161tvene mre\u017ee, oko 100 minuta dnevno, televiziju gledaju 88 minuta, 57 minuta slu\u0161aju\u0107i radio, a \u0161tampi posve\u0107uju 28 minuta dnevno.<\/p>\n

Slobodan \u0106iri\u0107<\/strong>\u00a0isti\u010de da su sadr\u017eaji na dru\u0161tvenim mre\u017eama mnogo prijem\u010diviji od ozbiljnih, analiti\u010dkih, neuporedivo obimnijih i slo\u017eenijih medijskih sadr\u017eaja.<\/p>\n

\u2013 Sve ovo, me\u0111utim, krije mnoge ozbiljne opasnosti, a mislim da, kada je o dru\u0161tvenim mre\u017eama re\u010d, najve\u0107a opasnost, i formalna i su\u0161tinska, jeste odsustvo odgovornosti za ono \u0161to se objavljuje. Vi preko dru\u0161tvenih mre\u017ea mo\u017eete u etar da plasirate gotovo sve \u0161to vam padne na pamet, a da se \u010dak i ne sazna va\u0161 identitet i da ne trpite nikakve posledice tog svog delovanja \u2013 ka\u017ee \u0106iri\u0107.<\/p>\n

On podse\u0107a da na drugoj strani, registrovani mediji imaju i formalnu i su\u0161tinsku odgovornost za to \u0161to rade.<\/p>\n

\u2013 Du\u017eni su da po\u0161tuju Zakon o javnom informisanju, novinarski kodeks, pravila koja nala\u017eu regulatorna tela. Ima i me\u0111u registrovanim medijima onih koji ni\u0161ta od toga ne po\u0161tuju, ali bar postoji nekakav sistem koji omogu\u0107ava da se protiv takvog zla kako-tako borite, dok, kad je re\u010d o dru\u0161tvenim mre\u017eama, takvog sistema gotovo da nema. Tu neravnopravnu bitku sa neodgovornim izvorima informacija ozbiljni mediji u ovim vremenima te\u0161ko mogu da dobiju, ali to ne zna\u010di da treba prestati sa zalaganjem za odgovornost za javno napisanu i izgovorenu re\u010d. Valjda \u0107e jednom pro\u0107i ludo vreme malogra\u0111anske skandalizacije stvarnosti i uru\u0161avanja sistema vrednosti koji bi trebalo da va\u017ei u jednom civilizovanom demokratskom dru\u0161tvu \u2013 zaklju\u010duje \u0106iri\u0107.<\/p>\n

Marija Babi\u0107<\/strong>, iz NUNS-a, navodi da je istra\u017eivanje potvrdilo ono \u010dega su svi svesni a to je da dru\u0161tvene mre\u017ee imaju sve ve\u0107i primat u odnosu na tradicionalne medije.<\/p>\n

\u2013 Iako se kod nas gra\u0111ani jo\u0161 uvek informi\u0161u putem tradicionalnih medija, pre svega televizije, \u010dinjenica da se mladi sve manje informi\u0161u kroz te medije, a sve vi\u0161e kao izvor informisanja koristi dru\u0161tvene mre\u017ee, zabrinjavaju\u0107a je za tradicionalne medije. Ako se nastavi sa takvom tendencijom, \u010dini se da \u0107e se vremenom gra\u0111ani sve vi\u0161e i vi\u0161e informisati na taj na\u010din a uticaj tradicionalnih medija biti sve manji \u2013 ka\u017ee Babi\u0107.<\/p>\n

Ona dodaje da je na\u010din \u017eivota uticao na to da mladi sve vi\u0161e koriste dru\u0161tvene mre\u017ee gde je protok i razmena informacija br\u017ea i sve je dostupnije.<\/p>\n

\u2013 Sve vi\u0161e se insistira na dvostranoj komunikaciji, koja je karakteristi\u010dna za dru\u0161tvene mre\u017ee, \u010diji je uticaj sve ve\u0107i u svim sferama \u017eivota i dru\u0161tvenih doga\u0111aja. Tradicionalni mediji ipak nisu primarno okrenuti takvoj vrsti komunikacije ali se \u010dini da i oni sve vi\u0161e pribegavaju toj komunikaciji kroz sve ve\u0107u prisutnost na internetu i dru\u0161tvenim mre\u017eama. Prebacivanje na to polje \u0107e svakako biti jedan od na\u010dina da mediji zadr\u017ee svoj uticaj. Me\u0111utim, dru\u0161tvene mre\u017ee ne treba i ne bi smele da zamene tradicionalne medije \u2013 isti\u010de sagovornica Danasa.<\/p>\n

Kako ka\u017ee, dru\u0161tvene mre\u017ee imaju svojih prednosti ali i mana.<\/p>\n

\u2013 Jedna od njih je istaknuta u ovom istra\u017eivanju a to je uznemiravanje putem interneta koje mi mo\u017eemo da vidimo svakodnevno kada su u pitanju novinari. Pretnje i uznemiravanja putem interneta kada su u pitanju novinari su u porastu u poslednjih nekoliko godina a prostor na dru\u0161tvenim mre\u017eama je ispunjen uvredama i govorom mr\u017enje, sa kojima se jako te\u0161ko borimo, ne samo na\u0161e dru\u0161tvo ve\u0107 je to globalni problem \u2013 navodi Babi\u0107.<\/p>\n

S druge strane,\u00a0Vesna Radojevi\u0107<\/strong>, urednica portala Raskrikavanje veruje da je do promene do\u0161lo jer su pametni telefoni postali deo svakodnevnog \u017eivota.<\/p>\n

\u2013 Gotovo svako ima pristup i internetu, preko svojih telefona. Na\u017ealost, to \u0161to se mnogo vi\u0161e vremena provodi uz dru\u0161tvene mre\u017ee u odnosu na druge medije, ne zna\u010di da se gra\u0111ani kvalitetnije informi\u0161u, jer je nivo medijske pismenosti i dalje prili\u010dno nizak i u velikom su riziku od brojnih dezinformacija koje kru\u017ee mre\u017eama. Tako\u0111e, vreme koje se provodi uz telefon, svakako \u0107e najbolje iskoristiti ogla\u0161iva\u010di koji nam svakodnevno prate aktivnosti, pa nas zasipaju tatgetiranim reklamama \u2013 zaklju\u010duje Radojevi\u0107.<\/p>\n","protected":false},"excerpt":{"rendered":"

U eri sveop\u0161te banalizacije svega i sva\u010dega, u eri ru\u0161enja kompletnog sistema opsteprihva\u0107enih dru\u0161tvenih vrednosti, logi\u010dno je da dru\u0161tvene mre\u017ee dobiju primat nad medijima. U vremenu kad se \u017eivi \u201e200 na sat\u201c ogromnom broju ljudi je neuporedivo lak\u0161e da se prepuste pitkim lakim, po pravilu skandaloznim sadr\u017eajima koji se naj\u010de\u0161\u0107e plasiraju putem dru\u0161tvenih mre\u017ea \u2013 […]<\/p>\n","protected":false},"author":11,"featured_media":39971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1201],"tags":[],"class_list":["post-46705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_belgrade"],"acf":[],"yoast_head":"\n\u201eKad se \u017eivi \u2018200 na sat\u2019, lak\u0161e je prepustiti se lakim sadr\u017eajima\u201c: Kako su dru\u0161tvene mre\u017ee preuzele primat od televizije – SafeJournalists<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/safejournalists.net\/sr\/kad-se-zivi-200-na-sat-lakse-je-prepustiti-se-lakim-sadrzajima-kako-su-drustvene-mreze-preuzele-primat-od-televizije\/?lang=sr\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201eKad se \u017eivi \u2018200 na sat\u2019, lak\u0161e je prepustiti se lakim sadr\u017eajima\u201c: Kako su dru\u0161tvene mre\u017ee preuzele primat od televizije – SafeJournalists\" \/>\n<meta property=\"og:description\" content=\"U eri sveop\u0161te banalizacije svega i sva\u010dega, u eri ru\u0161enja kompletnog sistema opsteprihva\u0107enih dru\u0161tvenih vrednosti, logi\u010dno je da dru\u0161tvene mre\u017ee dobiju primat nad medijima. 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