{"id":57595,"date":"2023-10-23T09:47:20","date_gmt":"2023-10-23T07:47:20","guid":{"rendered":"https:\/\/safejournalists.net\/?p=57595"},"modified":"2023-11-08T10:37:39","modified_gmt":"2023-11-08T09:37:39","slug":"demostat-drzavno-oglasavanje-u-medijima-i-dalje-siva-zona","status":"publish","type":"post","link":"https:\/\/safejournalists.net\/sr\/demostat-drzavno-oglasavanje-u-medijima-i-dalje-siva-zona\/","title":{"rendered":"Demostat: Dr\u017eavno ogla\u0161avanje u medijima i dalje \u201esiva zona\u201c"},"content":{"rendered":"
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Predlo\u017eeni medijski zakoni, koji su izazvali \u017eu\u010dne rasprave u javnosti, ne bave se dr\u017eavnim ogla\u0161avanjem u medijima, jednim od klju\u010dnih elemenata za uspostavljanje fer i transparentnog medijskog tr\u017ei\u0161ta i jednim od preduslova za odr\u017eivost medija, pi\u0161e Demostat u novom tekstu.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Zapravo, ta oblast redistribucije dr\u017eavnog novca mediijma je i do sada bila u \u201csivoj zoni\u201d zbog nedostatka jasnog kriterijuma za raspodelu, zbog \u010dega se najvi\u0161e oglasa i dr\u017eavnih sredstava slivalo podobnim medijima.<\/p>\n

Dr\u017eava nije izradila sveobuhvatnu analizu relevantnog medijskog tr\u017ei\u0161ta, koje bi trebalo da obuhvati i tr\u017ei\u0161te ogla\u0161avanja, kako bi se stekla jasna slika o tome gde su problemi i poreme\u0107aji, navodi\u00a0portal.<\/a><\/p>\n

Dr\u017eavno ogla\u0161avanje, odnosno ogla\u0161avanje organa javne vlasti i privrednih dru\u0161tava koji su u delu ili u potpunosti u dr\u017eavnom vlasni\u0161tvu, u velikoj meri mo\u017ee da poremeti medijsko tr\u017ei\u0161te, jer se zna\u010dajno favorizuju odre\u0111ene medijske kompanije.<\/p>\n

Tako\u0111e, kako pi\u0161e u tekstu Demostata, dr\u017eava i dr\u017eavne firme kroz direktno ili indirektno ogla\u0161avanje sna\u017eno uti\u010du na medije, koji zbog profita od oglasa, koji su im \u010desto jedini na\u010din da opstanu, postaju blagonakloni i skloniji autocenzuri ili ostaju bez oglasa.<\/p>\n

Zato pitanje dr\u017eavnog ogla\u0161avanja u Srbiji nije ure\u0111eno tako da stvara jednake tr\u017ei\u0161ne uslove za sve medije, i pored toga \u0161to iz vlasti govore da i zakone koji se ti\u010du medija treba uskladiti sa evropskim standardima.<\/p>\n

U Evropi je, ipak, druga\u010dije, navodi se na portalu.<\/p>\n

Evropska komisija je pro\u0161le godine usvojila Evropski akt o slobodi medija, koji ima za cilj da za\u0161titi pluralizam i nezavisnost medija i posebno se bavi raspodelom dr\u017eavnog ogla\u0161avanja.<\/p>\n

Akt tako predvi\u0111a mere za\u0161tite od politi\u010dkog uplitanja u ure\u0111iva\u010dke odluke, sa fokusom na nezavisnosti i stabilnom finansiranju javnih medija, na transparentnosti medijskog vlasni\u0161tva, koje podrazumeva isklju\u010divanje dr\u017eave iz vlasni\u0161tva, ali i na pravednoj raspodeli dr\u017eavnog ogla\u0161avanja, pi\u0161e Demostat.<\/p>\n

Zakon utvr\u0111uje nove zahteve za dodelu dr\u017eavnog ogla\u0161avanja medijima, kako bi ono bilo nediskriminatorno i transparentno.<\/p>\n

Predvi\u0111eno je i pobolj\u0161anje transparentnosti i objektivnosti sistema merenja publike, koji uti\u010du na prihode od ogla\u0161avanja u medijima, posebno na internetu.<\/p>\n

U Hrvatskoj se, recimo, novac od dr\u017eavnog ogla\u0161avanja raspore\u0111uje po rejtingu.<\/p>\n

U Srbiji je ta oblast i dalje u sivoj zoni.<\/p>\n

Medijska udru\u017eenja su u junu saop\u0161tila da je Ministarstvo unutra\u0161nje i spoljne trgovine osnovalo radnu grupu za izmene i dopune Zakona o ogla\u0161avanju, ali da o tome nije ni obavestilo Ministarstvo informisanja i telekomunikacija, koje je nadle\u017eno za sprovo\u0111enje Medijske strategije, navodi se na portalu.<\/p>\n

Upravo je u Medijskoj strategiji velika pa\u017enja posve\u0107ena dr\u017eavnom ogla\u0161avanju.<\/p>\n

U strategiji se navodi da treba izmeniti regulativu radi stvaranja jednakih tr\u017ei\u0161nih uslova za sve medije i kreirati regulatorni okvir u oblasti ogla\u0161avanja organa javne vlasti i privrednih dru\u0161tava u kojima je dr\u017eava ve\u0107inski vlasnik ili ih ve\u0107inski finansira.<\/p>\n

Odnosno, da redistribucija dr\u017eavnog novca treba da prati odre\u0111eni kriterijum.<\/p>\n

U na\u0161em slu\u010daju \u0107emo, me\u0111utim, do\u0107i u situaciju da Telekom, kao dru\u0161tvo kapitala koje obavlja delatnost elektronskih komunikacija, mo\u017ee da osniva preduze\u0107a koja \u0107e biti vlasnici medija.<\/p>\n

Novac \u0107e se, neupitno i po zakonu, slivati tim medijima.<\/p>\n

U isto vreme, ostaje neutvr\u0111en na\u010din na koji \u0107e drugi dr\u017eavni organi opredeljivati svoj novac za oglase.<\/p>\n

Vlasnik i urednik Nedeljnika Veljko Lali\u0107 za Demostat ka\u017ee da su sloboda medija i gra\u0111anska dru\u0161tva nastala u devetnaestom veku sa slobodnim protokom reklama.<\/p>\n

\u201cAko bi se usvojio zakon kakav je usvojen u Evropi, ubrzo bismo imali sre\u0111enu medijsku scenu, jer partijska glasila nikada nigde nisu uspela\u201d, navodi on.<\/p>\n

Ka\u017ee da je \u0161er jedan od na\u010dina na koji bi se mogla utvrditi raspodela.<\/p>\n

Obja\u0161njava da, prema podacims IPSOS-a, RTS na tr\u017ei\u0161tu ima 24 odsto udela, a Nedeljnik, koji je 15 puta manji od RTS, 1,6 odsto. S druge strane, Juronjuz Srbija, od kojeg je Nedeljnik ve\u0107i 16 puta, ima 0,1 odsto.<\/p>\n

\u201cRTS ima 120 miliona bud\u017eeta od novca gra\u0111ana i na to jo\u0161 uzima reklame. Oni imaju 150 puta ve\u0107a sredstva od Nedeljnika, a 15 puta su ve\u0107i, dok Juronjuz ima 20 puta ve\u0107a sredstava od Nedeljnika, a ima 16 puta manji udeo\u201c, navodi on.<\/p>\n

Da imamo zakon poput evropskog, svaki medij bi s pravom mogao da pita po kom osnovu odre\u0111eni mediji dobijaju svoj deo velikog kola\u010da koji se zove dr\u017eavni novac za ogla\u0161avanje.<\/p>\n

Vlada Srbije usvojila je 20. oktobra nacrte medijskih zakona, pa su Predlog Zakona o javnom informisanju i medijima i Predlog zakona o elektronskim medijima prosle\u0111eni Skup\u0161tini Srbije, koja \u0107e se, posle rasprave o zakonima u na\u010delu, ali i o amandmanima, o tim aktima i izjasniti, podse\u0107a Demostat.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Predlo\u017eeni medijski zakoni, koji su izazvali \u017eu\u010dne rasprave u javnosti, ne bave se dr\u017eavnim ogla\u0161avanjem u medijima, jednim od klju\u010dnih elemenata za uspostavljanje fer i transparentnog medijskog tr\u017ei\u0161ta i jednim od preduslova za odr\u017eivost medija, pi\u0161e Demostat u novom tekstu. Zapravo, ta oblast redistribucije dr\u017eavnog novca mediijma je i do sada bila u \u201csivoj zoni\u201d […]<\/p>\n","protected":false},"author":11,"featured_media":57596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1201],"tags":[],"class_list":["post-57595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_belgrade"],"acf":[],"yoast_head":"\nDemostat: Dr\u017eavno ogla\u0161avanje u medijima i dalje \u201esiva zona\u201c – SafeJournalists<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/safejournalists.net\/sr\/demostat-drzavno-oglasavanje-u-medijima-i-dalje-siva-zona\/?lang=sr\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Demostat: Dr\u017eavno ogla\u0161avanje u medijima i dalje \u201esiva zona\u201c – SafeJournalists\" \/>\n<meta property=\"og:description\" content=\"Predlo\u017eeni medijski zakoni, koji su izazvali \u017eu\u010dne rasprave u javnosti, ne bave se dr\u017eavnim ogla\u0161avanjem u medijima, jednim od klju\u010dnih elemenata za uspostavljanje fer i transparentnog medijskog tr\u017ei\u0161ta i jednim od preduslova za odr\u017eivost medija, pi\u0161e Demostat u novom tekstu. 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