The European Commission has published the first report on the media industry – European Media Industry Outlook on the development of the industry in the audiovisual sector, media sector, and video games across the European Union. The Media Industry Report provides market data and identifies challenges and key technological trends common to media industries, announced by the Ministry of Culture and Media.
The Media Industry Report was announced in the Action Plan for Media and Audiovisual Activities in December 2020, with the aim of researching media trends and analyzing their potential impact on media markets in the European Union, presented by European Commissioner for Internal Market Thierry Breton at the European Film Forum in Cannes.
The Media Industry Report provides market data and identifies challenges and key technological trends common to media industries. It highlights the structural impact of the current shift in media consumption in favor of digital entities. According to the report, growth is mainly driven by segments such as video-on-demand (VoD), mobile gaming, or interactive content. The results reveal new data on audience preferences and consumption, demand and supply trends, and inform about the potential impact of these trends on the European media market and business models. The analysis relies on market reviews, sector studies, consumer surveys, and questionnaires on the competitiveness of industries within the Union.
Additionally, the report highlights the importance of strategic assets such as intellectual property (IP) rights for media companies and how retaining, acquiring, and exploiting these rights can help increase revenue and investment. It emphasizes that timely integration of innovative technologies and techniques (e.g., AI virtual production) is the foundation for adaptation, opening up new markets, and achieving greater competitiveness. Furthermore, audience-focused strategies should serve as the basis for building successful business models.
You can find the European Media Industry Outlook report at the following link: https://digital-strategy.ec.europa.eu/en/library/european-media-industry-outlook
Source: Ministry of Culture and Media
