AJK and UN Women continue their commitment for gender equality, by launching the campaign “Reporting Week for Gender Responsive Budgeting”

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PRISTINA, 26.03.2021 – The Project Manager at the Association of Journalists of Kosovo – AJK, Vesa Bala, together with the Head of the UN Women Office in Kosovo, Vlora Tuzi Nushi and Gender Equality Specialist, Donjeta Morina, yesterday at ATV presented the campaign “Gender Responsive Budgeting Reporting Week”.

Bala outlined some of the main activities of the campaign and its purpose.

“The campaign will last a week and is focused on the online format. Through this campaign, we are aiming to raise awareness about gender inequalities in Kosovo, and expand the knowledge of journalists on how gender inequalities can be addressed through GRB. Some of the activities are sharing the messages by representatives of various organizations, the publication of informative articles on GRB written by journalists, workshops with students of Mass Communication, etc. ”

Tuzi Nushi, in addition to the campaign, spoke about the following activities in this regard, which will be undertaken in cooperation with AJK.

“The media is one of the main pillars of good information. Together with AJK, we also discussed the implementation of a media analysis in Kosovo to document how women stand in decision-making positions. ”

Meanwhile, Morina explained the term ‘Gender Responsive Budgeting’.

“The campaign started with the aim of raising awareness not only of the media, but also of citizens and institutions regarding GRB, why it should be implemented and how, in order to achieve gender equality. GRB demands the integration of a gender perspective in all phases of planning and spending public money. ”

The campaign is being carried out in the framework of the regional project “Transformative financing for gender equality towards more transparent, inclusive and accountable governance in the Western Balkans” financed  by SIDA.