Warning to RTCG due to hidden TV promotion


PODGORICA, 20.11.2020 – Radio Television of Montenegro received a warning from the Agency for Electronic Media of Montenegro due to hidden TV promotion during the show “Good morning Montenegro”.

Contrary to the regulations within the show on TVCG1, the public service broadcasted commercial content without clearly expressing it as such, openly advertising a retail chain in Montenegro.

The Agency said that such content should be clearly marked as commercial audiovisual communication, that telepromotion must be clearly observed, and that sponsored content must be highlighted as such, and that sponsored programs must not directly encourage the purchase of sponsor goods.

“An anonymous complaint, registered with the Agency for Electronic Media under No. 02-1122 of October 19, 2020, is accepted,  and the Public Company “Radio and Television of Montenegro” from Podgorica, the public broadcaster of the “First Program of Television of Montenegro” (TVCG1), received a warning as an administrative-supervisory for violation of … the Law on Electronic Media, … Policy on Commercial Audiovisual Communications and Broadcasting Approval, during broadcasting of the culinary column ‘Tastes of the Morning’, which was broadcast on October 17, 2020, in the period from 09:40:55 to 09:48:11 (7 minutes and 16 seconds), as part of the morning program “Good morning Montenegro”, it is written in the decision of the Agency.

SMCG, Podgorica, 20/11/2020