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OSCE ambassador visited the premises of the Association of Journalists of Macedonia

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SKOPJE, 25.10.2018 – The head of the OSCE Mission to Skopje, Ambassador Clemens Koja, today visited the Association of Journalists of Macedonia. At the meeting, the President of AJM, Naser Selmani, informed Ambassador Koja about the state of media freedom in the country.

President Selmani explained that while the new government demonstrates a political will to end the policy of impunity for violence against journalists, the results on the ground are symbolic since this negative practice is deeply rooted in the Macedonian institutions.

He expressed deep concern about the Skopje Civil Court which is refusing defamation lawsuits against online media with a somewhat strange explanation, and the prosecution for tolerates hate speech in public discourse for a long time.

According to him, it is positive that the Government has harmonized the amendments to the Law on Audio and Audiovisual Media Services, but the parliamentary majority must find a solution for adopting the law in the Assembly.

The President of AJM praised the readiness of the Government to support the print media, but warned that the process must be monitored in order for it to be transparent and comprehensive.

AJM Director, Dragan Sekulovski, asked the OSCE to engage in the process of reviewing the controversial amendments to the Electoral Code adopted this summer, which directly influence the work of media.

The two sides welcomed the cooperation so far and expressed their willingness to extend their cooperation in the near future and improve the freedom of the media.

Journalists’ at risk for prosecution in draft law on protection of classified information

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PRISTINA, 24.10.2018 – The Association of Journalists of Kosovo (AJK) requested from the government’s commission to exempt journalists and their sources and whistleblowers from the draft law on protection of classified documents which foresees prison sentences if state secrets are published.

The draft law on protection of classified documents, sponsored by PM’s office, envisaged to classify country’s documents in four categories, with the highest ones as ‘top secret’ and if such document is revealed for public, the person that publishes the information shall be punished by imprisonment from five to 12 years.

Top secret documents, according to draft law, is categorised as “unauthorized dissemination and publication of which, under reasonable assessment, could result in exceptionally grave damage to the security interests of the Republic of Kosovo”.

On Tuesday’s public debate organised by PM’s office, the representative of the AJK, Ardian Nikolla reiterated the organisation’s stance that such legal basis would violate the right to freedom of expression and the media too.

Also, the draft law will have a deterrent effect on journalists’ sources and whistleblowers who would hesitate to share information to journalists that are of interest of public.

This way the actual draft law will prevent the media from carrying out their tasks of informing the public with accurate and reliable information.

Moreover, AJK considered that this legal basis is in opposition and should be harmonized with the draft law on the protection of whistleblowers that are protected from any criminal or civil prosecution for reporting or disclosing information that is of general interest.

Markovic: We are working to resolve the cases of violence against journalists

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in4s.net

PODGORICA, 25.10.2018. – In case of the attack on the journalist of “Vijesti” Olivera Lakic, all legal measures and actions were taken, including special investigative methods, and complete case files were handed over to FBI officials and the US Department of Justice for inspection, analysis and provision of international police support. Also, the case of the murder of Dusko Jovanovic was given a certain judicial clearance, with one person being convicted, and police continues to take actions in order to find other perpetrators and possible masterminds.

This was announced by Prime Minister Dusko Markovic, responding to the parliamentary question of Goran Danilovic in the Parliament.

“Although you insist on your question, it is unprofessional and contrary to the rules of investigative procedures, that by communicating any other information, especially those that are within the scope of the work of the State Prosecutor’s Office, we endanger the process that I hope is in good track. If someone at this stage of the investigation can communicate more details about the gathered knowledge and evidence, this is exclusively the competent Prosecutor’s Office, and in no case – the prime minister”, he stressed.

Stressing that these issues are not only in the public’s focus, as it is repeated, but also under the full attention of the competent institutions, the prime minister said:

“But I also want to be clear after this answer both MPs and every citizen – do not seek the results and responsibility for clarifying crimes only at one address – from Prime Minister or Government. By the Constitution and the law, all powers and responsibilities are given to the State Prosecutor’s Office, which conducts an investigation or proceedings from its inception until the judgment itself. The competent prosecution gives the police binding orders and instructions, and its role is managerial and crucial. “

Markovic said that the Government responds almost every day to parliament and citizens, but he can’t and doesn’t want to take responsibility for others.

“That is why I urge you, Mr. Danilovic, and your colleagues to call the people of the State Prosecutor’s Office, as they, like the Prime Minister, lay their bills for their work. Ask them what you asked me if you need to do it every month, because they are the right address for a more comprehensive response, as the Prime Minister is here every month”, the prime minister said.

As he pointed out, the Government has done a lot in the field of journalist safety and creating a free environment for work with a clear goal of creating a media scene that will make a substantial contribution to the development of Montenegrin society.

“Anyone who openly writes about problems in a Montenegrin society, who points to omissions in the work of state organs, who finds the truth, regardless of how embarrassing it is to somebody, we should see it as a partner in a common task to make the state better and prosperous”, he said. inviting all members of parliament, and social actors from the media sphere and outside, to work together in an environment where there will be no room for a misunderstanding of the role of the media.

Group for journalists’ safety in Serbia resumes work

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BELGRADE, 24.10.2018. – The permanent group for journalists’ safety resumed its work on Wednesday after the journalist associations’ representatives who earlier withdrew from the group decided to end the boycott, the Beta news agency reported.

Nedim Sejdinovic, the president of the Independent Society of Vojvodina’s Journalists, told the agency that the group discussed the ways of overcoming the problems that led to the boycott.

He added that the group adopted the Action Plan for its work with precise time framework for the work to be done.

“I hope that the authorities and associations involved in the group will successfully carry out the job,” Sejdinovic said, adding they faced a serious work on protecting the journalists.

Independent journalists in Serbia have been at odds with the authorities over freedom of expression, and the group is a joint attempt to overcome the differences.

Obnovljen rad Stalne radne grupe za bezbednost novinara

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photo: pixabay

BEOGRAD, 24.10.2018. – Stalna radna grupa za bezbednost novinara je obnovila rad pošto su predstavnici novinarskih asocijacija koji su se ranije povukli iz te grupe prekinuli bojkot, izjavio je član te grupe i predsednik Nezavisnog društva novinara Vojvodine Nedim Sejdinović.

“Današnji sastanak je bio veoma dinamičan i konstruktivan. Razgovarali smo o načinima za prevazilaženje problema koji su doveli do prekida rada”, rekao je Sejdinović agenciji Beta.

Sejdinović je dodao da je usvojen Akcioni plan rada grupe, sa preciziranim rokovima za realizaciju poslova.

“Nadam se da će organi javne vlasti i udruženja i asocijacije uključene u radnu grupu uspešno i u roku obaviti preduzete poslove”, rekao je on.

Današnjim sastankom je, prema rečima Sejdinovića, bitno ubrzano definisanje procedura za rad Radne grupe.

“Sad nas očekuju veliki i konkretni poslovi vezani za zaštitu novinara”, rekao je on.

Novinari na Kosovu česta meta napada

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23.10.2018. – Prema podacima novinarskih udruženja na Kosovu se od početka ove godine dogodilo 13 napada na novinare. Jedan od razloga sve češćih napada na medijske radnike je taj što politika kažnjavanja nije na zadovoljavajućem nivou, poručuju iz kosovskog tužilaštva.

Učesnici okruglog stola na temu Bezbednost novinara u organizaciji OEBS-a složili su se da je Bezbednost medijskih radnika na Kosovu na najnižem nivou. Po rečima Dardana Hotija iz Asocijacije novinara Kosova Kosovo je najnebezbednija zemlja u regionu za rad medija i novinara i da godinama nema poboljšanja kada su u pitanju napadi na novinare.

“Trend ostaje isti kroz godine, a podaci iz Udruženja novinara za 2017. godinu ukazuju na to da je bilo 38 evidentiranih slučajeva. Sada u 2018. je bilo 13, a 2016. godine je bilo dvanaest takvih slučajeva. 2015. godine Udruženje je zabeležilo petnaest slučajeva napada, pretnji i fizičkog nasilja, kao i oštećenje imovine novinara”, rekao je Hoti.

Goran Avramović iz Udruženja novinara Srbije na Kosovu rekao je da najveći broj sličajeva napada na novinare ostaje nerasvetljen, jer smatra da rešavanje ovih slučajeva nije na listi prioriteta pravosudnih i policijskih organa.

„Bojim se da sa ovim ljudskim resursima, kojima sudstvo raspolaže trenutno, to prosto nije moguće. Teoretski ljubav lepo zvuči, mi ćemo se složiti verujem da – da, napad na novinara treba da bude tretiran kao prioritet, ali da li je to zaista moguće. Bojim se da nije”, smatra Avramović

Politika kažnjavanja nezadovoljavajuća

Tužilac Besim Keljmendi koji je i kordinator kosovskog tužilaštva za slučajeve napada na novinare smatra da politika kažnjavanja na Kosovu kada su slučajevi napada na novinare u pitanju nije na zadovoljavajućem nivou.

“Bolje da nekoga potpuno oslobodite nego da ga kaznite sa 200 evra. Imamo pojednice koji tuku novinare za 200 evra. Njima neće biti problem da plaćaju 200 evra. Ako bi me sud kaznio sa 200-300 evra za to što sam pretukao novinara ja to onda mogu da radim svakog dana ako imam dovoljno para. Zato takva politika kažnjavanja nije dobra”, kazao je Keljmendi.

I Betim Musliu iz Kosovskog instituta pravde smatra da simbolične kazne dovode do porasta napada na novinare i medijske radnike, ali da kako kaže i kažnjavanje medija za neprofesionalan rad nije na zadovoljavajućem nivou.

„Da imamo funkcionalan pravosudni sistem, stvari bi bile drugačije možda se ne bi izricale kazne od 200 evra. Ako bi se i kleveta rešavala kao prioritet onda bi veliki deo javnosti i medija bio kažnjavan. Bojali bi se da govore o nekim stvarima i kod kuće, a kamoli da govore o nečemu bez poznavanja činjenica“, rekao je Musliu.

Pored brojnih pretnji i fizičkih napada na novinare koji uglavnom ostaju nerasvetljeni na Kosovu je u periodu od 1998 do 2005 godine ubijeno i kidnapovano 14 novinara i medijskih radnika. Nijedan od ovih slučajeva nije rasvetljen.

After meeting Prime Minister, Margetić ended hunger strike

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ZAGREB, 22.10.2018. – The Prime Minister Plenković had meeting with the investigating reporter Domagoj Margetić at Friday evening in the Government Palace. He invited Margetić to end hunger strike and he did it. The information was released through the official Governmental Internet pages.

Margetić informed the Prime Minister about his concerns regarding, as he claimed, pressures he had been under due to his journalistic work and the Prime Minister ensured him his Government was strongly devoted to media freedom and work of every journalist.

Information about Margetić’s concerns would be forwarded to relevant institutions reads the information, adding the Prime Minister invited Domagoj Margetić to end hunger strike and he did it that evening,

Margetić’s friends confirmed the information to Hina (Croatian News Agency). „After meeting with the Prime Minister Margetić believed most of his claims would be considered and he ended hunger strike“, says Hina.

Investigative reporter Domagoj Margetić started hunger strike 44 days ago due to threats and attacks he had been exposed to. According to information given by the Croatian Journalists’ Association (CJA), all forwarded to the Police, the Ministry of Interior, the Ministry of Justice and the State Attorney, Margetić in last few years reported series of deaths threats, attacks against his property and two physical attacks, one qualified as attempted murder.

Serbian media coalition letter to the international community

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BELGRADE, 22.10.2018. – Wishing to inform the international community about the recent development in the media scene in Serbia, the coalition of five journalists and media associations sent the following letter to relevant organisations and institutions.

Dear colleagues,

We wish to inform you about the key issues, problems and processes related to media and media freedom in Serbia today and to explain our views and attitudes, as well as arguments we based them on.

The information provided here will help you fully understand the complexity and stratification of the problems faced by Serbian journalists and media, as well as the citizens, whose constitutional right to be informed truthfully, comprehensively and timely informed about matter of public interest is seriously violated. We would also like to explain in more detail the role of media and journalists’ associations in media processes, especially those related to the dialogue with representatives of the authorities.

Despite a very difficult, we could say dramatic, situation in the media, the associations are always ready to have a dialogue and cooperate with representatives of the authorities if that leads to solving problems. We started cooperation with the Serbian government in June this year on creating the Media strategy, having been given firm guarantees by the Prime Minister Ana Brnabić that there was an unwavering political will among the authorities to improve the situation in the media and to cooperate with relevant journalists’ and media associations in order to achieve that goal. We would like to remind you that in the period preceding our cooperation, the authorities tried to create the Media strategy, but all relevant journalists’ and media associations withdrew from the process dissatisfied with the methodology and possible outcomes. A few months later, as a result of pressures, the Serbian government stopped this process and elevated it from the level of the Ministry of Culture and Information to the level of the Serbian government.  OSCE was invited to facilitate the process, while journalists’ and media associations were asked to contribute by delegating members of the task force for designing the Media strategy. That is good news is that this document is being drafted at the moment and, despite certain problems, it is a widely inclusive process, which is satisfactory.

However, bear in mind that the Serbian government is supposed to adopt this document and that it can undergo major, even substantial, changes in comparison to the draft, which will be submitted to the government by the Working group. What is more important is that this document itself does not mean much, even if its quality is exceptional – it merely represents a promise of the Serbian government to adhere to it during a future period.  Large number of strategic documents in Serbia has remained nothing but a list of nice, yet unfulfilled wishes.

It is only after the Media strategy is adopted that the process of amending the existing or creating new laws will begin. It is important to note that three years passed from the moment the Media strategy was produced to the moment the laws were adopted by the parliament (2011-2014). To be honest, we are afraid that a large number of professional media in Serbia will not last long enough to see the new laws; especially media exposed to great and varied political and economic pressures.

An issue greater than passage of time is the fact that the problems in the field of media in Serbia are only in small part a result of imperfect legal solutions – they are mostly a result of violations and mocking the law, i.e. lack of the rule of law. In practical terms, it means that even if we get excellent laws, it will not mean anything, nor can it be guaranteed that the situation in the field of media will improve. Namely, even the existing laws regulating media have been evaluated as positive by international stakeholders and experts. Yet, four years later, we have, and all relevant analyses, research and reports testify to that fact, the same dramatic problems in the world of media market, media freedom and media pluralism.

We would also like to remind you that Serbia received high appraisals from relevant institutions in the process of European integrations for the media laws of 2014. We believe that you understand our concern that the goal of the authorities now, just like in 2014, is not to improve the situation in the media, but to present the state of affairs in Serbian media to the international community in a light that does not reflect reality. We would like warn if the possibility that the authorities in Serbia present the process of drafting the Media strategy as a giant leap forward and that they might use it to divert attention away from all other problems in the media.

It is because of this concern that we requested from the authorities to initiate a process parallel to the process of drafting the Media strategy, in which we would jointly work on fast-tracking solutions to a number of media-related problems in the existing legal framework. Having reached an agreement, journalists’ and media associations formed a Team for the dialogue, while the Serbian government established the Coordination body, thus creating a platform for negotiations. The associations entered the process hoping to help overcome current problems in the field of media and that the results would be visible in a relatively short period. Unfortunately, four months after the dialogue began we still do not have a single proof, spoken reassurances aside, that there is a genuine political will on behalf of the authorities to improve the situation in the field of media and media freedom, which seriously questions the usefulness of the initiated dialogue. At the same time, the problems related to media are becoming more complex and numerous on a daily basis, thus creating extremely negative effects on the media, journalists, media freedom and media pluralism.

On August 16 2018, journalists’ and media associations submitted to the government’s Coordination body 13 requests for solving the key issues in the field of media, wishing to see if there was really political readiness to solve them. We did not set a deadline for the realisation of requests, because we were fully aware that some of them required more time, but we expected to receive adequate answers, which would indicate the readiness on behalf of the Coordination body to fulfil them, naturally with our help and support. Unfortunately, we have so far received nothing but partial, incomplete answers that we are absolutely not satisfied with. We have decided, as agreed on the previous meeting between the Team for the dialogue and the Coordination body, to further specify our requests, prioritise them and set deadlines. Should the deadlines not be met – and they are realistic and not too demanding – we retain the right to withdraw from the dialogue, as well as to reconsider our participation in the Working group in charge of drafting the Media strategy.

As we have already stated, parallel to these processes, the situation in the field of media is becoming increasingly difficult. Representatives of the authorities publicly call names, insult and humiliate journalists and media workers, labelling them as enemies of the society or “foreign agents”, thus seriously jeopardising their safety. There are many examples of such behaviour, the most recent one was the attack of the Head of the Parliamentary Group of the ruling Serbian Progressive Party Aleksandar Martinović on the President of the IJAV Nedim Sejdinović, whom he called an “enemy of Serbia” from the podium in the National Assembly for making critical comments about the authorities in Serbia. This was not the first time Martinović had called out a journalist by name. He had already called out Sejdinović’s name before, who received a large number of death threats as a result, all of which were reported to the police, but no court proceeding has been initiated. A few days ago an official from  the Security Information Agency  (BIA) Marko Parezanović stated that the “greatest threat to Serbia are the foreign agents working in media, non-governmental agencies and opposition parties”, while the Serbian president Aleksandar Vučić  supported the claim. As we have stated, there are many cases of representatives of the authorities attacking the “disobeying” media and journalists.  In its online database , the Independent Journalists Association of Serbia recorded 72 cases of calling out, insults, degradation and discrimination of journalists, media, journalists’ and media associations by the politicians and public officials.

The latest incident took place on 19.10.2018 when the President of RS Aleksandar Vućić first called a public service broadcaster by her name and insulted and humiliated her, and then turned to TV N1 journalist who had asked him not to put pressure on colleagues from the PSB (see transcript in English here).

Serbian authorities abuse various inspection services to put pressure on the media. “Vranjske” daily were  closed in September 2017, was subjected to political, economic and administrative pressures, while the owner and Editor-in-chief Vukašin Obradović went on a hunger strike. Journalists, media and civil society organisations protested for months because of this, but to no avail. The latest case from Niš, the “Južne vesti” case, is also very disturbing. Namely, the Tax administration spent six months in this small media company and, even though it had conducted its business in compliance with the law, fined it. Representatives of the Tax administration abused their position in various ways in order to cause damage to the company.

Representatives of Serbian authorities often sue media companies and journalists, while court decisions are not in line with the laws in Serbia and practice of the European Court of Human Rights, which envisage that public officials are obliged to be subject to critical opinion. The fines make the already difficult situation even less bearable for the media that are not close to the authorities. On the other hand, despite being at the receiving end of threats and other forms of pressures, journalists do not have the adequate legal protection. The police, public prosecutor’s offices and courts are utterly inefficient when it comes to such cases, so the attacks on journalists remain unsolved and unsanctioned. We would also like to remind you that Serbia has still not seen court epilogue of murders of journalists that happened 15 and more years ago. On the other hand, state bodies in charge show a high level of efficiency when the targets of threats are representatives of the authorities. In such cases, the offenders are quickly found and sanctioned.

The tabloid print media are increasingly breaking the Serbian Journalists’ Code of Ethics, as confirmed by the reports of the Press Council. It is important to note that the media that break the Code the most are those closest to the authorities and they are in large part financed from public revenues. Those media spread hate speech, call names and insult those critical of the authorities, as well as citizens of other nationalities and confessions. The authorities have completely blocked and stultified the work of the Regulatory Authority of Electronic Media (REM), which is why chaos and lawlessness rule the field of electronic media. The media with national coverage have been turned into propaganda tools, with programmes of extremely low quality dominating the field. The Regulatory Authority is not reacting, even though the realised programmes are completely different from the submitted proposals, i.e. suggested work plans that the stations submitted when applying for frequencies. REM is not reacting even when it comes to a striking example of a breach of the Law on Electronic Media, i.e. when certain TV stations with national coverage broadcast live the sessions of the main board of the ruling party.

The case of the national news agency Tanjug is one of the most famous cases of breaching the law and endangering the legal system in the country. This agency is still actively working, even though a decision to close it down was made, pursuant to the law, on October 31, 2015. This agency is now a propaganda tool owned by the state, although the state decided to pull out from owning any media, pursuant to the laws of 2014. Furthermore, the state is, unlawfully, a co-owner of daily newspapers “Večernje novosti” and “Politika”, while the local self-government in Kragujevac is, also unlawfully, a co-owner of the previously privatised Radio-television Kragujevac.

Truth be told, Serbia is allocating extremely large amounts from the budget to the media, but completely non-transparently, selectively and discriminatorily. The laws allow the state to intervene financially in some rare cases and by co-financing projects of public interest. However, it is allocating enormous amounts through other means (public procurements, promotions, advertising, sponsorships, contracts on business and technical cooperation) in a way that is completely deregulated, as highlighted by the Anti-Corruption Council. In its report, the Council pointed out that the decisions made by political and economic elites on where to advertise and how much money to spend directly influenced the future of media companies. In order to attract advertisements, Council claims, the employees in such media companies try to create content which are in line with the interests of advertisers, thus neglecting the Journalists’ Code of Ethics, i.e. the ethical principles of their profession. It is with this intervention that the funds are allocated to the media close to the authorities, thus creating a serious imbalance on the media market and discriminating against “inadequate” media. No-one knows exactly how big these amounts are (one of our requests is to have the Coordination body submit a report on it, but the state is allegedly unable to obtain this information), but we are definitely talking about dozens of millions of euro annually. This is one of the most efficient recipes for controlling the media, where you subject them to both corruption and blackmail at the same time.

When it comes to competitions for co-financing projects of public interest in the media, we have been experiencing serious problems for years now. Although the law stipulates that the allocation of funds should be entrusted to media experts delegated from journalists’ and media associations and that the funds should be used in the interest of the public, this authority have turned this process into financing the media close to them and self-promotion. The funds are allocated to the media that have repeatedly broken the journalists’ Code of Ethics, even though it is one of the basic criteria for fund allocation.

We would like to remind you that the European Commission’s 2018 Report on Serbia contains a very negative assessment of the situation in the media, where the highlighted problems are the lack of transparency in ownership structure, the state’s co-financing of media and the consequent influence on not only the media, but the freedom of expression in general. The focus is on co-financing the issues of public interest in the field of information, the model of state’s financial intervention in the field of media envisaged by the Law on Public Information and Media of 2014, as well as “the distribution of advertising funds“. The report states that Serbian authorities should ensure that informal pressure on editorial policy is not exerted through the distribution of advertising funds, including from public companies, as well as through project co-funding from local budgets.

The public broadcasters in Serbia do not obey their legal obligations, which state that they should work in public interest and report truthfully, unbiasedly and comprehensively and that they should have independent editorial policies. Researches have shown that the public broadcasters are places from which public dialogue and critical thinking have been ousted and that their news programmes are dramatically dominated by the executive authorities.   We would like to remind you that two years ago many editors were removed from their positions at the Public Broadcasting Service of Vojvodina for political reasons, that the situation in this company has remained unchanged, despite the protest of journalists’ and media associations and international organisations, and that this public broadcasting service is also weakened by other numerous affairs.

A huge problem for journalists’ and media organisations is the fact that there is a huge political pressure on the institution of the Commissioner for Information of Public Importance. Since 2015, the authorities have ignored 601 decisions of the commissioner related to the complaints submitted to the commissioner because of the infringement of the right to have free access to information. This is a staggering fact. We are certain that you are fully aware how important the instrument of free access to information is to journalists and media.

Unfortunately, this is just a brief overview of the most significant problems that the media in Serbia, as well as we, journalists’ and media associations, and citizens of Serbia are facing. We hope that this overview clarifies why we evaluate the situation as dramatically bad.

We also hope that, having read this, you will better understand our doubt that there is a political will among the authorities to solve the problems in the field of media within the scope of the process of the accession of Serbia to the European Union.

Independent Journalists’ Association of Serbia

Independent Journalists’ Association of Vojvodina

Association of Local Independent Media – Local Press

Association of Independent Electronic Media

Association of Online Media

Commercial business or grants: Online media houses between the two extremes

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SARAJEVO, 22.10.2018.-It sounds sad, but eTrafika.net (local website), working as part of the same civil association (with the identical name), failed to reach financial stability and sustainability in order to enable proper working, even 6.5 years after they had begun with their work.

Although despite project activities, through which they may acquire and receive financial incomes, they may also improve and advance their financial stability through commercial advertisement business. However, the sale of their advertising space is almost negligible. Ever since they started operating as a local website, this website had somewhere between seven and 10 commercial clients (advertisers) only. During the period of last two years, writing of promotional texts as part of projects aimed for other organizations (that are later forwarded to other media houses) has become more and more frequent within eTrafika.

Association and eTrafika website were established with the purpose of dealing mainly with journalism, rather than making a profit, so the founders, from the very beginning, were focused more on field work and texts (articles) writing, instead of being focused on making the necessary profit required for their operational work and financial sustainability. eTrafika teams have so far experienced and managed to survive several financial crises when they were left with no money required for their work, but their subsistence derived mainly as the courtesy of their enthusiasm. Journalists and other employees in this particular media house had to find work in other media houses (in order to secure their personal existence) and during their free time, they worked for the eTrafika web site with an aim to ensure that this website would continue with its work.

It is important to emphasize that eTrafika founders had been offered to sell their web site six times so far, since its foundation. These offers came from various political parties and other legal entities, but the founders refused to sell this website, regardless of the amount of money they had been offered. Inability and incapacity of finding the person that would be in charge with this particular marketing field could be considered as the most important reason for the poor and inadequate marketing position in the market.

This person should eventually have been responsible for commercial clients as well. After two years of searching for this kind of person, the eTrafika founders realized that they had no more energy for this search and that the future of this website cannot depend on commercial subjects and their dispositions. They finally decided to focus and dedicate their work to project writing and project implementations instead. At present, project writing and project implementations represent their crucial income sources and this website somehow managed to survive, due to grants they receive from Anti-Corruption Civic Organizations’ Unified Network (ACCOUNT) in Bosnia and Herzegovina. So far, key donations came from USAID, American Embassy and SHL, while local institutions have never shown any interest for projects proposed by eTrafika teams.

Moja Herzegovina shares similar faith and destiny as eTrafika, because Moja Herzegovina also works as part of the same non – governmental organization (with the same name). Dragisa Sikimic, founder and chief – in – editor of Moja Hercegovina says that this media house, since it was established (and for almost six years), has been financed and funded primarily from project grants, making over 90% of the amount this website disposes of. “Optimal results indicate that 10% of incomes derived from commercial marketing sources and unless we benefited from personal friendship ties and lobbying, even this amount would have been impossible to attain. Namely, commercial marketing in BiH, apart from the fact that in over 90% of cases this field, has been, and still is conditioned and influenced by political lobbies, still represents small and undeveloped business field, so any further talks and hopes, that things in this specific field may improve in future, is simply a waste of time”, claimed Mr. Sikimic.

He is skeptical and afraid, as far as sustainability and survival of his website are concerned, because it is very difficult to presume with sustainable and continual financial incomes (coming through above-mentioned grants), due to the fact that without these grants, this particular media house would most certainly face great difficulties and problems. Apart from problems with getting financial grants, there is also a question of adequate implementation of projects, including the amount the donator allocates for honorary work for people involved in such projects.

“Today, apart from having difficulties with finding younger, or shall I say, more educated journalists, it is even more difficult to persuade them to stay with the media house, considering the fact that their earnings may range somewhere between BAM 500.00 – BAM 600.00 per month. The situations where we are presented with an opportunity to apply for certain financial funds and grants with donators are more and more frequent, but, on the other hand, we have not enough qualified acquaintances required to implement these projects. I believe that this problem is increasing because we live in extremely corrupted, but also conservative society, and it is indeed hard to find and engage qualified persons willing to work as professional journalists under such conditions”, he added.

The situation on the other hand, may be completely opposite to the above mentioned, because media houses may have incomes and make a profit (required for their full work and operations), from commercial activities, reckons Ranko Petrusic, the owner and editor of Banjaluka.com, local website form Banjaluka. “During the period of past two years, the ratio between self – financing through the sales of banners on our website on one hand, and project financing, on the other hand, is 100% in favor of sales. I am not concerned about our future, because we had 10 growths for the period of the last three years. I believe that it is necessary that all media houses should follow market demands and accordingly, develop and tailor their offers and strategy in conformance with market demands”, emphasized Petrusic.

This media house has been registered as limited liability company for commercial marketing activities and has (at the same time) been registered as civil association established to implement project activities, both as joint and connected legal entities. “Having in mind the fact that readers will and desire to reach media contents is minimized; instead the contents often reach them, my opinion is that journalists should not act as mere contents creators only, but they must also be familiar with the tools and machines that would make the information available.

This means that journalists must comprehend and fully understand the fundamentals of digital marketing and sales procedures, communications through social media sources, be familiar with readers’ habits, analytics etc”, he emphasized. Additional incomes may also derive from Google commercial advertising, that is, derive from Ad Sense sources as well. Although these may appear naïve they could serve as serious and reliable financial sources, regarding monthly incomes, if taken into serious consideration. For instance, the female author of this article (text) knows about the case of a young male person from BiH who owns tens of websites and whose monthly earnings reach tens of thousands of Euros, just through Google commercial advertisements sources.

However, behind this success, there is a well – developed system, including the entire team in charge with mountainous of tens of Facebook pages and groups which he uses to advertise his own websites. Journalists are simply limited with time and also limited with possibilities to dedicate their work to Google commercial advertising busi- ness, so they could only eventually hope that some readers might randomly click on some of them.

There are also Crowd-funding pages, such as Indiegogo, through which you could launch public invitation for money donations for a particular purpose. For example, once you draft and plan for the project you wish to implement, provide the explanation what exactly you need the money for and ask online users to help you out by donating one or more than one Euro. However, this principle is still not used properly in BiH, particularly by media houses.

This text is a part of E-Bulletin– seventh edition of special serial of BHN online bulletin implemented through the “Media and Public Reputation” (origin. “Mediji i javni ugled”) project, also representing a contribution to public debate regarding the transparency of media ownership and upholding and encouraging the passing of set of laws aimed to advance media field and information market in BiH.